Latest Episodes
![Episode Cover](https://episodes.castos.com/63bea0b9af43a5-89154530/images/64471149f2574ecdbf59aa46be49b262-logo3000x3000-2-square-big.jpg)
127: Using Marketing Attribution in a Complex Digital Era
Marketing attribution is an essential part of any business, with long-term data helping to optimise spend while connecting the dots between strategies and growth....
![Episode Cover](https://episodes.castos.com/63bea0b9af43a5-89154530/images/64471149f2574ecdbf59aa46be49b262-logo3000x3000-2-square-big.jpg)
126: Retaining SDRs: How to Keep Talent Onboard
Anyone with a sales team knows how difficult hiring and onboarding can be - particularly as the demand for skilled, experienced SDRs grows. While...
![Episode Cover](https://episodes.castos.com/63bea0b9af43a5-89154530/images/64471149f2574ecdbf59aa46be49b262-logo3000x3000-2-square-big.jpg)
125: How to Stay Relevant by Leveraging Intent Data
In the midst of rapid digital transformation, old school marketing and sales strategies are no longer effective. In fact, they’re probably driving your customers...
![Episode Cover](https://episodes.castos.com/63bea0b9af43a5-89154530/images/64471149f2574ecdbf59aa46be49b262-logo3000x3000-2-square-big.jpg)
124: The Great 2022 Outsourced Sales Development Industry Survey
Does it ever make sense to outsource the whole SDR team? If you do, what questions should you be asking and what expectations should...
![Episode Cover](https://episodes.castos.com/63bea0b9af43a5-89154530/images/64471149f2574ecdbf59aa46be49b262-logo3000x3000-2-square-big.jpg)
123: 10 Years of Sales Development
Sales development has come a long way and is an increasingly vital component to any successful business. Though it’s something many businesses can’t live...
![Episode Cover](https://episodes.castos.com/63bea0b9af43a5-89154530/images/64471149f2574ecdbf59aa46be49b262-logo3000x3000-2-square-big.jpg)
122: Email Prospecting the Right Way w/ Stephen Harlow
Prospecting email is not designed to get somebody to buy your service or product. It’s a personalized one-to-one message that does one thing: it...