Episode Transcript
WEBVTT
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You're listening to Be to Be Revenue
Acceleration, a podcast dedicated to helping software
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executives stay on the cutting edge of
sales and marketing in their industry. Let's
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give them to the show. This
podcast is sponsored by Gong. Gong empowers
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your entire go to market your organization
by operationalizing your most valuable asset, your
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customer interactions, transform your organization into
a revenue machine or unlocking reality and helping
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your people reach their full potential.
Get started now at Gong dot io.
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Hi, welcome to be to Be
a Revenue Acceleration. My name is Eudien
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Which and I'm here today with Natzia
Milleni, VP Marketing at Propositifying. How
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are you doing to day, Nadia, I'm doing great right. Thanks for
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having me, No, that's an
absolute pleasure. So today we'll be talking
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about B two B marketing in your
recession. We don't know if we're in
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a recession yet, but we're planning
your head just in case. And and
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what are the strategies to accelerate growth
when the markets are becoming a little bit
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slower. But before we get started, what would be a wonderful media is
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if you could introduce yourself and also
the company you represent. The moment called
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propositifin amazing, So I'm not in
Milani'm VP of Marketing at Proposify. We
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are a proposal software solutions. So
what that means is, think about when
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you send out a PDF of a
proposal, sales proposal. We help automate
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that and we help bring insights into
that process so you can see how many
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proposals you've been sending out, who's
been viewing them, and it really helps
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companies gain control and send into the
proposal process. We sell mostly to sales
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teams, but we also sell to
sales ops professionals and marketing professionals are also
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in that bucket. And what's really
great about our business specifically in a recession
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is that we are not segment or
category exclusive, so we don't we don't
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sell to only one specific industry.
We sell to many different industries, so
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that I think that helps in a
recession. Speaking about the recessional or downton
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in the economy, one of the
one of the things that we've seen with
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COVID, which is slightly different,
small like upon them, but a bit
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of everything, a lot of st
else, but we saw the marketing budget
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being probably some of the first budget
to be cut alongside some redundancies. If
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you being a marketing professional electrons somewhere
your sorts on that, do you think
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we should kept marketing budget when things
are tough kinds are difficult? Yeah?
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Right, you know what it's It's
not an easy answer. I think it
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depends on many factors. Um So, it depends on what what industries you're
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selling too. So if you're only
like one's industry and you're selling to sales
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check right now for example, and
they're not growing, I think certain companies
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are going to have to make certain
decisions. Um So. I don't think
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this is like an answer for every
single company, but um I certainly think
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that overall there's a lot of research
that supports this. And even if you're
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on LinkedIn at all, there's been
a lot of coming up and recessions and
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what to do with marketing budgets.
Most companies in previous recessions who kept spending
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marketing or kept spending and had marketing
budgets were able to get ahead of it
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after the recession was over. Because
recessions are cyclical, right, so they're
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not forever. They happen for a
certain period of time. So if you
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are a company that continues to do
marketing and continues to create demand or try
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to during that time, and the
mental will obviously be as much, but
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you will get ahead of the competitors
who do not do any marketing during that
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time. UM So I do believe
that marketing budgets should not be significantly cut.
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And I do think that companies who
continue to be smart about their marketing
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strategies and continue to have that marketing
budget will finish first at the end of
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the of the recession and when we
come out of it, I think you
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could not make more sense the In
fact, one of the things we've seen,
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Mr Covid, we we pade the
decision to carry on having good conversation
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and having good marketing and sharing information
about what we were seeing, how the
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how the strategy have to change,
why when time a little bit different,
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and through this conversation we aren't really
trying to sell, but we are trying
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to help. And for the end
of as soon as things got back to
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normal or guess what, lots of
what different ringing basically because you've been helping
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people when the time more tough,
that's stopping the communication because they come buy
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your stuff. You can be more
right with with with your answer. So
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so speaking about best practices now,
right, So you may carry on,
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but you've probably to be a little
bit smarter or is she to addapt what
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you are doing from a marketing perspective
to still be relevant and address people.
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I guess in the right way,
because you've got to be conscious of of
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things changing. And I also agree
with what you're saying. It could be
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different from one industry to another industry. How would you propose to fight adapt
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your your your marketing strategy? Do
you have any best polticisy in mind the
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radio things that you would do?
Yeah, you know, it's it's a
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really good question, and it's something
that we've been thinking a lot about.
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Is that what can we do?
Then there's there's really a lot that you
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can do when things slow down,
and it's actually a really great opportunity to
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reevaluate what we've been doing as a
marketing team um or as as an organization.
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But like you really touched on something
that's that's really good. Ray you've
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been mentioned it's important to keep addressing
the needs of your customer, right,
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So it's understanding what are your customers
going through. So even if they're not
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ready to buy today, when they
are ready to buy tomorrow or after the
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recession is over, you will come
top of mind because you are that brand
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that has continue to have meaningful conversations. So it's really understanding what are they
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going through And the only way you
can do that is to conduct actual customer
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discussions and interviews. So there's a
few ways that you can do that.
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You can either create if you have
a customer advocacy group already within your organization,
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you can reach out to a current
customer base to understand, like,
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you know, what what is happening
how well how you know for us,
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it would be the proposal process.
How has that changed during you know this
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particular time, has have proposals has
been more meaningful to your to your sales
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team? UM? You know,
have you grown your sales team, because
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some people will try to grow their
sales change decrease other areas because sales becomes
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even that much more important and they
want to build more efficiency. So it's
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understanding like what's happening with your customer
and creating content that meets them where they
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are. UM and and addressing those
pain points. So it's a really great
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opportunity to evaluate, Okay, what
are our content pieces, what our what's
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our content strategy, what has to
change, and what's more meaningful right now?
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UM, So that's that's one thing
that you can do. So really
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talk, speak to your customers,
understand what they're looking for or what what
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means of change, and build content
assets that are relevant to them. Either
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it's a blog post or it's like
a podcast interviews like this with with people
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in the industry UM that you you
speak to that that's within your I c
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P. And creating um either the
podcast interview or blog post or creating you
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know, a white paper if if
required. So it's that, but it's
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also a really great opportunity to you
know, if you are thinking about reducing
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budget or marketing budget, there's other
areas where you can find efficiencies and reduce
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budgets, not only the demands and
budget. It's not only the marketing budget.
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It's a good opportunity to look at
tech overall, like what is your
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tech stack and what are the key
what are platforms and technologies that really matter
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to your business. So it is
a good time to evaluate that and if
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you are a company who is looking
at building on their sales team, so
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things like proposal find may help the
tech stack and help build sales efficiencies.
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So I think the tech stack is
a really good great place to look at
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during this this time and where what
what should we use and what maybe doesn't
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have as much relevancy right now.
I think also figuring out like process improvements
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just simply like how are we operating
and does it really work? And how
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can we be very very clean on
execution. So from marketing perspectives, like
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how are m Q two s l
A conversions these days? Like how is
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how is that working? And are
there any processes that we can improve on,
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like can we have more alignment with
our BDR team for examples, so
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where you know our speed to leads
better, our s l A numbers are
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just like really being um, we're
just crushing it. So those are I
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mean, there's there's a number of
things you can do, but those are
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just the top of my mind of
things that you can pause you can potentially
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work on. And additionally, like
even s c O like looking at there's
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better content um as well that just
ties it back to them content marketing strategy.
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Sorry, I'm like going off on
a tangent here, but I just
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feel like these types of down turns
downturns are really great times to just reset
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as not only a marketing team,
but also as as a company. So
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I think that you know, we
all along growth and you know, for
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many years we've had growth at all
costs, and you know, things have
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been going great in tech industries and
the stars of the show, and we're
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seeing that flattened out. But it's
it's always a great opportunity as an executive,
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as a team to just start thinking, how can we do better?
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What are the things that we are
going well that we can double down on.
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So I don't think it's such a
you know, people always think it's
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die or doom and gloom story,
we're heading into recession. Oh my gosh,
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let's all worry and like, you
know, our anxiety runs high.
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But I really think that you can
position yourself so well that you become a
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leader um at the end of it
and you come out even stronger as a
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team, as a marketing team and
as a company. So I think it's
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really important to use this opportunity to
do just that. Yeah, I think
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it's a great time to test the
residiens of centers and marketing. And we
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see it, you know, we
we I'm sure you've about it. But
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there was a little bit of burned
out from cmos and c rs towards the
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end of of the pandemic, towards
the end of coming because I think everybody
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was getting a little bit under pressure
and everybody focus on the what what What
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I like about your answer, and
I say that you are getting on but
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it is it's it was a good
answer that your answer was very much focused
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on the process. That's just the
reserves. And I think focusing on the
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process sometimes what people forget. Okay
uh, And coming back to the point
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I was making early on, you
could still try to make self like cut
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throats when things are a bit tougher, because you know, you do whatever
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you want, I guess from a
sen some organization. But if you actually
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turned the things around and start to
have conversation, try to unders on how
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you could help what's happening in the
organization was what's that mean for them?
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What's that mean for their investments?
Showed little bit of emotional intelligence. You
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actually built up a little bit probably
a better report um and then we can
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if you or what we've seen.
And we were doing what we do,
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which is regeneration into southerns eight and
two thousand and ten as well when we
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also had some tough time and what
we ended up doing well And the only
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thing that we had to do back
then because it was pretty bad and most
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of our clients will startup, was
to show on the length of our contracts.
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So we had to do some changes
in the way we're engaging with our
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clients so we are more flexible for
them to come in and use the service
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and come out if they don't need
to. But the reality is that in
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recession you probably need more pipeline never
so if you're if you need for X
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in a tougher environments, not pocket, you probably need six SEX. We
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need to make that effort. But
often I think the bad bits that we
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see, let's put it that way, are very focused on results, results,
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results, results. We want people
that are ready to buy now because
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times are tough. Well, actually
you should do the opposite of saying,
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well, we don't. We want
to have good conversation now because we know
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that this will be resulting in in
success in the future when when times are
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better. Now, I guess my
question to you as well, listening to
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your answer to my previous question,
do you think your engagement model between sales
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and marketing needs to change when times
are little bit more difficult? So would
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you the KPI has changed with your
engagement forward change or do you finis should
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remain exactly the same in time of
the role of marketing and starts walking together.
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I hate this answer. Um it
depends, but no, I think
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there depends evolved your your organization is. But I do think that there's definitely
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an opportunity to reset, and then
that could happen in a myriad of ways
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between a sales and marketing team.
I think that you know, I think
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the sales and marketing alignment happens most
and this is debatable, but at the
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m quel two s A life stage, so you're marketing qualifiedly to sales accepted
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so s A s A L sorry
um conversion point and the reason why is
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that you can have all these these
m quels UM. But if there you
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know, if we're there's a low
percentage of conversion, and how do we
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optimize that? How do we make
it easier for your b DR team?
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Or your str team to to convert
on on those. So it could be
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that there's a new SLA to focus. If you're an inbound business where primarily
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inbound most of our revenue comes from
inbound, where about eight percent of our
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total revenue comes from from inbound a
proposify. So as understanding like how can
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how can we even just lock this
process up even more to to just convert
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convert more um. Also, the
other thing is like what our with our
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a CD, with our average contract
value? What can we do to bring
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bring that up? You know,
because it is a partnership between sales and
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marketing, So marketing needs to go
out and try to find you know,
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the bigger fish if your a CV
needs to be up, but what is
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sales doing on their and UM to
help to help make that happen. So
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it's having those consistent conversations and figuring
out how can we just how we do
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better in a time where demand is
not there are buying cycles are you know,
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are kind of kicking longer. There's
a lot more tire kickers in the
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process, So what can we do
to protect the reavy that re creating and
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really tighten that alignment between sales and
marketing. There's three three main ways to
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grow, like and I can't remember
what the charts called, but it's either
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you bring on way more inbound or
more leads. So it's really the top
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of final bringing more. So even
if your conversion rate decreases, you know,
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over time during a recession, let's
just say you started with a really
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great conversion rate of you know,
let's just say it's like of all the
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leads that common or depending on industry, it will change maybe your conversion rates
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and let's just say that decreases and
all of a sudden, it's it's,
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you know, three percent of all
all leads convert. It's maybe go from
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a five to three. So that
one way of growing is bringing way more
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in. But during recession that's hard
because you're your budgets are probably going to
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decrease a bit. Or you can
optimize the middle so your operations so you
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have better outputs. So that's really
aligning core teams and and working better operationally
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between your marketing and sales team.
Or it's third, it's it's you know,
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the output changes, so it's your
your your leaver, your output lever
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changes where you're bringing in more leads
um and the output is greater. Is
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your o a c V is much
higher than we typically get, But that's
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probably not going to happen in a
recession either. So really the biggest opportunity
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is that is that middle part,
like how do we build efficiency? So
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we're moving faster where we're optimizing what
we have and we're protecting the you know,
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the leads that we're getting in and
converting them at a at a greater
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um greater efficiency. So I think
that's the opportunity during during the recession.
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Also wants to pick up on the
point that you mentioned earlier on the beginning
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of the conversation, I believe that
other way if I will rephrase your property
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but you get upset. Look,
it depends to one of my questions because
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not all the industry will be impacted
in the same way. So when you
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walk fast industry, So the point
I want to make that is doing volumes
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are great things, but should you
not actually focus more on account based type
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of approach and actually a little bit
less volume but more targeting when the time
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are tough because I don't know,
for example, it was probably not a
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great time to contact Airbnb or to
contact the Hilton Group or to contact American
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Airlines during COD right because they are
shut down at the issues. Would they
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want to buy a solution that is
not solving the right now, which is
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nobody coming into the autors? Are
nobody flying? Uh? Probably not okay,
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So they probably all ends on that
train or dish that they've got that
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at end. So would you would
you use in senor of strategy like more
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of an account based tape of a
portion becausing really on the vertical you can
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help where you believe there is a
capability to invest but also a capability to
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really get a return on the assolution. Yeah. I think that's a really
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great point. So if if you
have already been seeing success with the account
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based strategies, I think doubling it
down what's what's working is key. So
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I think that if you're a in
organ station that has already started in an
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account based motion and you've seen some
successes and it's doubling down on that,
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I think that if you have not
done that in the past for whatever reason,
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Like for us where we were repeal
G, we added a SELG motion
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so sort of sales lead motion um
and so we're we're quite not at the
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account based phase right now, however, we are definitely considering. We are
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in some ways, but we are
thinking about how do we make account based
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more reality for Q one And the
reason is it's like to do it right,
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you really need to have that alignment
with sales. Number one two is
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to have a really budget understanding.
Okay, this is the budget we're going
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to carve out for this, this
is the impact we're going to have on
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revenue. And some of that takes
testing. Specifically, if you've never done
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it before within the organization, or
have done it but have not seen great
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results, um, then you need
to kind of plan around it and understand,
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Okay, what's what's the revenue for
for and what will the impact look
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like. So that's really important to
to map out. But absolutely I think
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that what I agree on that you
can do today without planning is have a
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little bit of that account based mindset, regardless of weather, how sophisticated your
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account based model is in your organization. And what I mean by that is,
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if there's certain industries that are just
not performing, it's probably not a
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great time to go and prospect those
customers market to them. But if for
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example, energy is doing well.
As it's doing it's doing pretty well right
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now. So if you have if
you're in an industry, or if you're
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at a company where you sell to
many industries, pick the ones that are
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doing well and double down on them
um and and do less of the ones
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that are are not. At this
point, so you know, certain sales
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tech isn't doing really well right now. There's to your point. During COVID,
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there was there were many companies that
were not doing well that travel and
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service industries. UM to stay away
from those and focus as a team on
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the the industries that are are not
as affected by by a downturn. Another
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thing that you mentioned that there is
about the storytelling and and being able to
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well actually understands first of all the
context of the people you're selling to what's
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happening in your prospect organization, what
does that mean for them, what was
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that mean for their team? And
then how do you use the stories to
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to to communicate back to them.
I just want to know if you've got
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any tactics or strategy to actually have
that sort of connection link with the sales
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team, because I guess you will
be very much reliant on yourselves team to
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provide you with those feedback to be
able to use that information and and and
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then package it into content, package
it into blog posts and stuff like that.
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So is there a way or solution
that you are using to go and
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collect that probably the most important information, which is what's happening in the trenches.
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Yeah. We it's a bunch of
different techniques that we do to help
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support this is one or the marketing
department specifically. UM so we first we
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try to find out what the customer
and who what the customers going through,
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and who the customers like, so
we have to find our I c P.
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But it's having those continual conversations as
a marketing team, so we not
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only so it's not getting the customer
data directly only from the sales people,
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but also marketing speaking directly to customers. And it was really interesting, I
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proposified because it was the first time
where the CEO is all about this and
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I've worked at different organizations in many
different categories, and it was the first
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time of the CEO is like,
I want you to talk to the customers
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and I don't need and you don't
need to do anything but just figure out
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the ones that you want to you
want to talk to specific to our i
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c P and to start booking meetings
with them. So that was really awesome
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in a lot of ways because it
gave me the freedom to have direct conversations
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with the customer to really try to
understand what they're going through. And that
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helped me as a marketer to start
positioning messaging. And it's never really even
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positioning, it's just really creating great
content that that matters to them and that
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resonates with them. But we do
also seek out sales feedback as well UM
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and the easiest way that we do
that is through we use Gong. So
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Gong is a conversation tracking UM software, so we can figure out many different
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things. There's actual track trackers and
tags that you can put into the software
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to understand how much, you know, a certain marketing campaign came into conversations
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or um how much recession came into
a conversation, or how much pricing all
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of a sudden came into a conversation. So so you can start to understand
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the trends and if something is resonating
or something is becoming more relevant to the
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customer experience, so that that actually
I would say is much more helpful than
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having the direct conversation with sales because
it's all automated, it's all data,
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and really the sales team is busy
selling, so they, you know,
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even though we have a really great
relationship proposed by the marketing and sales team,
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I don't want to be that marketer
who's asking them for you know,
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they're they're you know, opinion on
certain thing things that I can't. I
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just go right into Gong and I
can see some of that data there.
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So that so I really recommend using
that tool not only to understand that,
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but also understanding its certain content is
resonating and what I mean that by that.
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For example, we started a new
series called The Closing Show Live,
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and um, we we wanted to
understand if if our customers are buyers,
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we're seeing that content. So we
started to put a tracker around that and
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we're going to continue doing it on
some of the close life content that we're
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creating. So that it's just a
really great way of understanding if a certain
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campaign or marketing initiative is also resonating
with buyers and in prospects. Well,
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we love going down the actually sponsoring
the podcast so that they helping us to
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us to keep going, which is
fantastic and solution to listen to conversation and
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so yeah, absolute big advocate of
of of going too. My last question,
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so we we be very much focused
on the creating new opportunities, creating
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new deals. I'd like to ask
you one last question about return and and
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and what marketing can do to retain
existing clients, because you know it could
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people need to cut stuff, etcetera, etcetera. So it's it's all good
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to want to get some new one, but also protecting your existing one is
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very important. And you probably have
customer success so there's a lot of people
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being involved already probably in that customer
of John and making sure that they get
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the most out of your solution propositified. But I wanted to know from your
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perspeci event, from your marketing group
or even if you don't do it a
334
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propositify, but your day in previous
life, what can market or what can
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be to be market or do to
support retention. Yeah, that's a really
336
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great question and depends on the size
of your marketing team. I think,
337
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um, I think that if you
have a large shirt marketing team, I
338
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think having a customer marketing team is
amazing. So you know there's a salesforce
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team that probably has it, and
I think Adobe definitely has it, and
340
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those are those are great because it
could just focus on the retention part of
341
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the business. UM. But it's
really about making you know that their lives
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easier. So it's having content that
resonates with customers, creating advocacy groups so
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understanding what's what's happening there, UM, and just rewarding them for their partnerships.
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So whether that's through um, you
know, having events or having a
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digital event. So it's really just
adding value. So how can I add
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value to the customer experience as a
marketer? UM. That could be having
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customer rewards like maybe this is a
good time to start thinking about how we
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can do that, or a community
so you can there's a whole number of
349
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slew of softwares where you can create
a community. So it's almost like a
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book where all of your customers live
there and they can interact with each other.
351
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It does take a resource to get
that going and continue continue um the
352
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effort, but I think if you
can start to think about how to build
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community and just rewarding your customers.
I think that it's a good time to
354
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start thinking about that journey session UM
and that helps. That helps with retention.
355
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So it's working with your CS team
on how to how to execute that.
356
00:25:26.720 --> 00:25:30.200
But such a great point, UM, one that I didn't go to
357
00:25:30.319 --> 00:25:33.960
directly, just because we propose afy
it. We're a very small marketing team,
358
00:25:33.039 --> 00:25:37.559
so we kind of do bits and
pieces of everything UM and the customer
359
00:25:37.559 --> 00:25:41.119
marketing thing. Admittedly we're not super
strong on today, but we definitely think
360
00:25:41.160 --> 00:25:47.319
about that and how we can be
stronger tomorrow. Yeah, that makes sense.
361
00:25:48.119 --> 00:25:51.400
You mentioned a few solutions that can
help with building communities. Do you
362
00:25:51.400 --> 00:25:55.160
have any names to share out of
interest? Because I could be interested for
363
00:25:55.240 --> 00:26:00.920
myself further, because this is we're
getting the plant three. What's called platform
364
00:26:00.000 --> 00:26:06.480
so powered by Tribe community platform.
You know we should have it is a
365
00:26:07.079 --> 00:26:08.200
good name to come up with,
you know, you want to create your
366
00:26:08.279 --> 00:26:14.279
try. Yes, we have a
community called the Closer Circles. So we
367
00:26:14.319 --> 00:26:19.440
started it last year and UM we
have about we have about ten thou customers,
368
00:26:19.480 --> 00:26:25.200
about three thousand of them have have
opted into being and the platform and
369
00:26:25.240 --> 00:26:30.960
we UM have tips and tricks we
offer. UM, there's a scoreboard,
370
00:26:30.039 --> 00:26:33.799
so people we just certain to score
they win swag Um. We put in
371
00:26:34.039 --> 00:26:40.839
the problems that we were currently facing, um customers introduced themselves, so we
372
00:26:40.839 --> 00:26:42.960
we like the platform. I'm not
I'm not a pro on which platforms are
373
00:26:42.960 --> 00:26:45.880
the best. I'm sure there could
be certain ones that are there, but
374
00:26:45.960 --> 00:26:49.880
this for the price and for what
it does, we were happy with it.
375
00:26:51.640 --> 00:26:53.359
Yeah, No, it's and it's
great. It's study useful. Fall
376
00:26:53.400 --> 00:26:57.200
agens because that everybody would listen to
what she says. Oh there is a
377
00:26:57.240 --> 00:27:02.559
son Sue that can do it.
Uh, and and it's it's it's always
378
00:27:02.640 --> 00:27:04.359
useful to have a name to get
to get to get the things going,
379
00:27:04.400 --> 00:27:07.359
to get the self going. I
like the fact you've got a little bit
380
00:27:07.440 --> 00:27:11.599
of gamification with some swag as well
as probably could So yes, whatever was
381
00:27:11.799 --> 00:27:15.279
that. We've We've done a podcast
with with some jackos with the CEO of
382
00:27:15.359 --> 00:27:22.799
Proven New Connectives and exterms and marketing
platform and community and we're good friends.
383
00:27:22.839 --> 00:27:26.839
So we're a'm part of the CEO
community. And it's kind of interesting because
384
00:27:26.880 --> 00:27:30.200
everybody wants to build the community,
but nobody really knows how to start and
385
00:27:30.200 --> 00:27:33.680
how to do it. It's such
a big, big, big project,
386
00:27:33.720 --> 00:27:37.559
and it's complex as well, because
as you said, it's about having resources
387
00:27:37.599 --> 00:27:42.319
that can keep it alive. You
can just create a community and have uh
388
00:27:42.559 --> 00:27:45.680
nothing in them of what's in it
for me as part of a member.
389
00:27:47.279 --> 00:27:49.559
So you need you need to create
all that and it's a it's it's a
390
00:27:49.640 --> 00:27:53.119
humongous amount of what that needs to
be put in. But I think if
391
00:27:53.160 --> 00:27:56.200
you do it right, it could
be probably one of the most rewarding technique
392
00:27:56.599 --> 00:28:02.480
because we all know that referrals for
one person two the other person the highest
393
00:28:02.519 --> 00:28:06.759
closing deals. Um, you know, I think I think people finding information,
394
00:28:06.759 --> 00:28:10.200
people speaking about and being part of
that community. But you cantually get
395
00:28:10.240 --> 00:28:12.799
in, you know. It's it's
craziness that sort of fear of missing out
396
00:28:12.839 --> 00:28:17.839
and everything is it's kind of an
interesting concept. So we we we also
397
00:28:17.960 --> 00:28:22.799
are on the on the Journey operatics. Uh we did it, but it
398
00:28:22.920 --> 00:28:26.880
was very physical our community. So
we used to meet with people and literally
399
00:28:26.920 --> 00:28:30.440
have food and drinks and go and
catch up and make friends and it was
400
00:28:30.480 --> 00:28:33.759
fantastic. But now it's it's a
bit more online, so we've got to
401
00:28:33.799 --> 00:28:37.400
adapt and and that's one of our
big projects for twenties three, So thanks
402
00:28:37.440 --> 00:28:41.160
for for for sharing at least the
name of the platform you are using.
403
00:28:41.160 --> 00:28:45.519
That Now, if everybody wants to
carry on the conversation with you on what
404
00:28:45.680 --> 00:28:49.640
we've been speaking today around you know
how those how to B too B marketing
405
00:28:49.640 --> 00:28:53.240
should it up when times are becoming
a little bit tougher. But also if
406
00:28:53.240 --> 00:28:57.440
anyone wants to engage with you to
discuss about propositify and our propositify, I
407
00:28:57.480 --> 00:29:03.920
could support them in enacts, generating
their engagements rate with prospect, accelerating the
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00:29:03.440 --> 00:29:08.440
cycles with prospect. What's the best
way to get to yes? So I'm
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00:29:08.480 --> 00:29:14.400
like open to all discussions. So
if you are looking for marketing mendership and
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00:29:14.440 --> 00:29:17.599
you just want thinking or just wanted
to connect with another marketer, um,
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00:29:17.640 --> 00:29:21.119
you're having a challenge currently at your
organization, I'm happy to work with you
412
00:29:21.359 --> 00:29:25.559
on some of that as well as
if you're a sales team or operations and
413
00:29:25.720 --> 00:29:27.440
you are just trying to get more
deals out the door and close more faster,
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00:29:29.359 --> 00:29:32.599
I'm happy to discuss proposify as a
solution. So you can reach me
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00:29:32.680 --> 00:29:37.279
at on LinkedIn is the best way
and Daddy Milanni is my UM is my
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00:29:38.279 --> 00:29:44.359
alias is a page, it's just
not in Milanni on LinkedIn, and I'm
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00:29:44.400 --> 00:29:48.000
happy to connect and carry the conversation. Good well, thank you so much
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00:29:48.039 --> 00:29:51.359
for your time to Danna Jane.
Was an pleasure to have you on the
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00:29:51.400 --> 00:29:53.039
show. So good to be here. Great. It was such a great
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00:29:53.039 --> 00:29:59.920
conversation and very contextually relevant, so
I appreciate the chat. You've been listening
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00:30:00.000 --> 00:30:03.119
to be two be revenue Acceleration.
To ensure that you never miss an episode,
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00:30:03.319 --> 00:30:07.039
subscribe to the show in your favorite
podcast player. Thank you so much
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00:30:07.039 --> 00:30:11.720
for listening. Until next time.
This podcast is sponsored by Gong. Gong
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00:30:11.839 --> 00:30:18.480
empowers your entire go to market organization
by operationalizing your most valuable asset, your
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00:30:18.519 --> 00:30:25.799
customer interactions. Transform your organization into
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00:30:25.839 --> 00:30:30.359
your people reach their full potential.
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