152: Lead Generation vs Demand Generation

Episode 152 May 25, 2023 00:28:15
152: Lead Generation vs Demand Generation
B2B Revenue Acceleration
152: Lead Generation vs Demand Generation

May 25 2023 | 00:28:15

/

Show Notes

Demand generation and lead generation are often confused or thought to be one of the same but, in reality, they are distinct yet interconnected marketing concepts. Understanding their differences is crucial for leveraging these strategies successfully. 

 

In this episode of B2B Revenue Acceleration, join host Catarina Hoch (VP of Global Marketing, Operatix) as she delves into the world of lead generation versus demand generation with guest Justin Rowe (Founder and CMO, Impactable). 

 

Discover the key differences between these two powerful marketing strategies while gaining valuable insights on optimizing LinkedIn ad campaigns for maximum results.

 

Listen in as Catarina and Justin explore the nuances of both ad format and strategy between lead generation and demand generation campaigns on LinkedIn, delving into the common challenges that marketers may face when utilising these strategies.

 

Justin offers his expert best practices and advice on elevating your campaigns, as well as how best to track metrics to ensure you’re maximizing the ROI. 

 

Tune in to this episode of the B2B Revenue Acceleration podcast to enhance your lead generation, demand generation and LinkedIn ad campaigns. 

Other Episodes

Episode 173

May 23, 2024 00:39:35
Episode Cover

173: The B2B Leadership Coaching Blueprint

Have you ever wondered what truly differentiates leadership coaching from mentorship, and which one could be more impactful for your corporate journey? In this...

Listen

Episode

October 03, 2018 00:15:02
Episode Cover

14: The Big Data Landscape in a Fast-Changing Economy w/ Tom Mack

The data you collect should be speeding you up, not slowing you down. The only way to make sure this is happening is to...

Listen

Episode

November 18, 2021 00:41:33
Episode Cover

115: SDR Manager Effectiveness - 4 Keys for Success w/ Kyle Coleman

A lot of SDR managers become SDR managers simply because they were very good reps. They excelled at their roles as SDRs, and so...

Listen