153: How to Maximize the ROI of Tradeshows

Episode 153 June 08, 2023 00:19:35
153: How to Maximize the ROI of Tradeshows
B2B Revenue Acceleration
153: How to Maximize the ROI of Tradeshows

Jun 08 2023 | 00:19:35

/

Show Notes

With the ability to accelerate brand awareness, connect with industry leaders and enhance marketing visibility, tradeshows are a valuable part of both sales and marketing strategies. 

 

However, to leverage their full potential, careful planning both before, during and after each event is essential to ensure you get the best results possible from every opportunity. 

 

Join us on the latest episode of B2B Revenue Acceleration, where host Catarina Hoch (VP of Global Marketing, Operatix) sits down with Jay Menashe (SVP of Sales and Marketing, EDE), to delve into the art of maximizing ROI at tradeshows.

 

Discover cutting-edge strategies, industry trends, and best practices that will empower you to harness the full power of tradeshows. From pre-show promotion to booth design, lead capturing, and post-trade show conversion, this episode covers it all. 

 

Gain insights on:

- Effective pre-show promotion and driving booth traffic

- Crafting an attention-grabbing booth that communicates your brand message effectively

- Standing out from competitors and creating memorable experiences

- Tracking metrics to evaluate trade show success

- Capturing high-quality leads and collecting vital contact information

- Converting leads into long-term customers with expert sales strategies post-show

 

Take your tradeshows to the next level and unlock the revenue potential of events with this episode of the B2B Revenue Acceleration podcast - available on most streaming platforms

Other Episodes

Episode 172

April 25, 2024 01:00:19
Episode Cover

172: How to Master Your Sales Messaging

Have you ever wondered why some sales pitches instantly grab your attention, while others fall flat? What's the secret behind crafting compelling, persuasive sales...

Listen

Episode

July 24, 2019 00:24:18
Episode Cover

50: The Key to Recurring Revenue Growth w/ Dan Steinman

Do you hear that sound? That’s the rumbling of a long-overlooked source of growth for recurring revenue businesses. And it’s about to erupt.  In...

Listen

Episode

March 02, 2022 00:36:50
Episode Cover

122: Email Prospecting the Right Way w/ Stephen Harlow

Prospecting email is not designed to get somebody to buy your service or product. It’s a personalized one-to-one message that does one thing: it...

Listen