Navigating the role world of a first-time CMO can be rewarding but difficult, with new responsibilities and hurdles to overcome.
In the latest episode of B2B Revenue Acceleration, host Catarina Hoch (VP of Global Marketing, Operatix) interviews Alice De Courcy (Group Chief Marketing Officer at Cognism) about her book 'The Diary of a First-Time CMO'.
Join us as we discuss Alice's journey, uncovering the invaluable lessons she learned during her initial year as a CMO. From unexpected challenges to game-changing tips, Alice shares her experiences and provides expert insights that will ensure you’re prepared to navigate similar obstacles.
Alice provides practical advice on thriving in the role and making a significant impact within their organizations. She shares strategies and recommendations for CMOs to build a culture that helps their teams thrive and deliver outstanding results under their leadership.
Keeping up with industry trends and adapting marketing strategies to remain relevant is another critical aspect of a CMO's role. Catarina and Alice offer tips on staying ahead of the curve, navigating the ever-evolving industry and ensuring that marketing strategies align with current market dynamics.
Listen in to this week's episode and gain exclusive insight into the diary of a CMO.
Prospecting email is not designed to get somebody to buy your service or product. It’s a personalized one-to-one message that does one thing: it...
Do you practice what you preach? What about your team? Do they practice what your company preaches? John Rougeux is the VP of Marketing...
Everyone’s talking about ABM and how to drive alignment between marketing and sales. Usually, the conversation starts and ends in marketing. Well, this episode...