158: Leveraging Buyer Personas for Effective Marketing Campaigns

Episode 159 August 17, 2023 00:27:19
158: Leveraging Buyer Personas for Effective Marketing Campaigns
B2B Revenue Acceleration
158: Leveraging Buyer Personas for Effective Marketing Campaigns

Aug 17 2023 | 00:27:19

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Show Notes

Ready to revolutionise the way you approach buyer personas? 

 

In our latest episode of the B2B Revenue Acceleration Podcast, host Catarina Hoch (VP of Global Marketing, Operatix) sits down with expert Jim Kraus (President at the Buyer Persona Institute) to discuss his unique methodology.

 

Delve into the psychology of buying decisions, moving beyond demographics to truly understand what makes your buyers tick.

 

Jim's approach centres on diving deep into recent buyers' insights through in-depth interviews, uncovering the triggers, success factors, perceived barriers, decision criteria, and the intricate buyer's journey that contribute to a holistic buyer persona.

 

Key talking points include:

 

Tune in to gain a fresh perspective on buyer personas and discover how to create strategies that truly resonate with your audience.

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