Ready to revolutionise the way you approach buyer personas?
In our latest episode of the B2B Revenue Acceleration Podcast, host Catarina Hoch (VP of Global Marketing, Operatix) sits down with expert Jim Kraus (President at the Buyer Persona Institute) to discuss his unique methodology.
Delve into the psychology of buying decisions, moving beyond demographics to truly understand what makes your buyers tick.
Jim's approach centres on diving deep into recent buyers' insights through in-depth interviews, uncovering the triggers, success factors, perceived barriers, decision criteria, and the intricate buyer's journey that contribute to a holistic buyer persona.
Key talking points include:
Tune in to gain a fresh perspective on buyer personas and discover how to create strategies that truly resonate with your audience.
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