Episode Transcript
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You were listening to be to be
revenue acceleration, a podcast dedicated to helping
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software executives stay on the cutting edge
of sales and marketing in their industry.
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Let's get into the show. Hi, welcome to be to be a revenue
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exceleration. My Name is opinion with
you and I'm up today with del Dupre,
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also known as the Cup your Wayo. Are You doing today? They
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doing great. Thanks for having me
on. No problem at tour. So
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today we will be talking about from
muting your personal brand to increase sex.
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But before we get into details,
can you please introduce yourself to all agience
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and tell US small about whys?
The Cup your wire? Absolutely, I'm
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happy to so. My Name's Dale
Dupree. I live and have been born
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and raised, which is unheard of
by most people in Orlando, Florida.
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Typically people that are from Florida came
from a cold state and they came here
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to get away from the snow,
but I was actually born in a hospital
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down the street from where I live. The copyer ware. His origins start
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with my father. In one thousand
nine hundred and eighty four. My father
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found it a small business. It
was a copyer firm. And then I
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was born in one thousand nine hundred
eighty five, and so people like to
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say that toner was running through my
blood from the day that I came out
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of the room. So inevitably I
went and I worked with my father throughout
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my upbringing and I actually ended up, around the time I was seventeen,
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touring the world with my band,
who was assigned to a major record label.
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We played heavy metal music, which
a lot of people here that and
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then look at me and go what. Yeah, but about the time I
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was twenty one, twenty two,
I decided that the music scene wasn't where
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I wanted to spend the rest of
my career, that I wanted to create
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something a little bit bigger than and
what I had done in that scene as
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well too, I wanted to honor
my father's legacy be a little bit closer
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to my family, and so I
made the choice to come back and and
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work for my dad, which was
easy at the same time too, so
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because I knew my dad would hire
me, because I would just tell my
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mom if he wouldn't in the first
place and get him in trouble. So
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so I spent the next about ten
years with my father, working alongside of
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him in the copyer industry and even
through an acquisition when we sold the company.
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And that's that's me in a nutshell. Okay, so they I know
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that you've been walking for them as
a cookie records you just mentioned, but
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many people, we also knew you
as being the host of the selling local
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podcast was it will be familiar with
you as the leader of the sense rebellion.
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So I'd like to learn more about
our running these power and projects alongside
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your daily joke and you to drive
more sales, more reputation to what was
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you? I think it's a great
question because it was one of the first
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focuses that I had to have in
that if we're passionate about something and we
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want to make a career out of
it, but we also have these five
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six other things we want to do, we can get lost inside of that.
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And so for me, who the
copyer warrior is and what the selling
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local podcasts and also what the sale
the concept of the sales rebellion is is
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that they all compliment back to to
me to deal dupre when and at the
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end of the day, that's who
lays down and goes to sleep. And
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so when I started the selling local
podcast, because I decided that I wanted
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to start speaking to my audience a
little bit more, and my audience being
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my buyers. I wanted them to
see deeper into my thought process as a
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salesperson and I thought that it would
build rapport with them. And so in
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selling local, I tell my stories
about my sales triumphs and failures. I
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talked about my my theories behind sales. I talked about a lot of different
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things that typically we would just want
other salespeople to hear, but not me,
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because I'm an open book and I
like transparency and I love vulnerability.
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I think that it builds a better
relationship and I think that people buy from
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those that they like and they trust. So so I decided to start selling
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local so that people can see more
of my culture and get that look,
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you know, behind the curtain,
the sales rebellion. You know, I
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started earning the nickname of being the
leader of the sales rebellion just because my
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whole life really I've been a rebel, you know, from the time that
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I was in music to the to
coming home with for my father, I've
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always justin belt against the norm.
So I wasn't about to say Av Midwood
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and rebellion seems to be like going
way together. Yes, they do.
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So I again, I just I've
run with with that over the years as
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well too. But recently I have
made a transition inside of my career that
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I haven't announced to anybody yet,
and I'm essentially I'm running a little bit
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further and deeper into the thought of
being the leader of the seals rebellion instead
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of it just being a concept.
And again I'll be announcing soon what I'm
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doing. But I think I prefer
that most people get imaginative with what's going
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on. I like the experience behind
work and and life. I like the
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thought of it being an adventure.
I like I don't like the doll and
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the mundane and the bland. And
so I've been launching this new project for
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about thirty days and people are messaging
me gaily and going hated, I miss
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your announcement, but the truth is
is that I'm going to run it until
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people are so curious that they're about
to explode. I like it. Oh,
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that's the Tis a fall audience.
So he good. Yeah, everybody
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should follow you now on the daily
basis. Ree fresh, refresh, refresh.
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Okay, good, but obviously know
this the sending real code and this
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set is rebillion of them. The
actually generated business for you. You can
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can you say to tell Agians for
a probably me. Okay, I've actually
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cruised that deal. All that piece
of business came from me being out done,
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bringing up my own bread. Yes, absolutely so. The and the
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copyer Warrior in general as a brand
has also been huge for me because if
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you think about copiers, most people
will say, well, that's a commodity
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product that twenty people sell in my
area and they knock on my door or
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they call my phone all the time. And then the most annoying, obnoxious
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people that I can think of,
although there are some good ones out there.
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I'm not bashing all copy yourselves reps, but because of our heart industrious
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is such a commodity we are.
We are trained and taught to dial Dow
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Dow, Dow Dow until we find
an opportunity and then press as hard as
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we can full court to get that
deal done so that we can cash a
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check and then get to the next, get to the next, get to
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the next. So for me,
I decided to slow that down and I
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said, wow, you know,
I'm going to create the copyer warrior.
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And so when I walk in and
I'm the twenty guy out of the other
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nineteen that show up before me,
that's they will look at me differently,
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that I will cause curiosity, that
I will be this undeniable force and my
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industry for my buyer and for no
other reason, and not for my boss,
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not for my company, but for
my buyer, to serve my buyer,
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to give them an experience and to
help them to understand the mists of
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the industry, all the things that
they have known to be, quote unquote
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true for so long that really are
false. And so, using the selling
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local podcast, I did occasionally have
a guest on here and there and still
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do, that will be aligned with
me so that I can talk to their
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audience and and maybe even speak with
their company a little bit more about what
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I do. So the idea of
the podcast is again that to help people
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to see a little bit closer and
deeper into who I am, but because
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people enjoy listening to it, especially
in my area here, when I knock
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on your door, people know the
copyr Warrior, they listen to the PODCAST,
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they've heard of it still from billion. So it's been both good with
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inbound and in my ouebound efforts and
helping people to recognize me. I think
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he's very refreshing because there's orders for
some. So I would say a touch
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of humor in the way you go
about it, which which I think is
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very important in the community, potentially
boring market, if you will. Yeah,
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so being a little bit different,
I'm trying to search for the world
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eccentric, should I say. I
think that's there is what absolutely like.
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Absolutely it's just it's just refreshing.
It's just refreshing because you know people would
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like on the personal level and I
think that's that's that's makes the whole difference.
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Dosus yours legate coming white shirts,
but maybe Red Tie? All dressing
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the same, all looking the same, will probably very sad. So yeah,
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I think, I think. I
think putting putting a smile on people
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face when the open up the dice
is important. But around the podcast and
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and at all idea of your personal
brand and all that, I'm interesting you
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to tondersand the origin of it is. It wasn't your own personal initiatives that
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was it part of the company strategy
I would that all started and a company
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probably would have preferred, not so
much my dad company, who I was
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with for four years before he sold, and then and again. I've been
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in the copy industry for thirteen years
as a salesperson at this point, so
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it's been quite some time. But
I had four years under his wing doing
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my own thing and being a copyer
warrior. When I showed up to another
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company, I did realize that I
was going to get lost in this bullpen
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if I wasn't careful and and the
company probably would have preferred that I just
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do what they ass but when I
started bringing in the big box, and
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I did within the first year,
I became the number one rapid company that
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bought us and I never came off
of that mantle and eventually became the VP
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of sales for their company as well
too. So I think that they were
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okay with what I did, but
you know, they didn't give me a
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budget and help me promote it,
or I did it all on my own
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accord. I did it because,
again, nobody cares as much as you
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and I wanted to change the game. I wanted to be something different.
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So I knew that personal responsibility was
going to come in to play and and
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that I was just going to have
to make choices to run with this,
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even if it meant sacrificing out of
my own pocket and and maybe even,
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some days, not being able to
put gas in my car. But those
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days were few and far between,
because being off and pick and going out
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and investing in myself, people saw
that, because I was willing to do
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that, that they knew that I
would be willing to put in the time
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and effort to serve them appropriately.
So it translated. Okay. And and
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when they may not to supported you
financially or you know, I could just
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try to strategize around it. I
did try to stop you. I've got
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at any point, people as Youtube, to stop doing what you're are doing
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and concentrate on your job. Or
what he what he quotes. Yeah,
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I have. I have had a
leader come to me and tell me that
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he didn't like the way that I
was portraying myself and wanted me to change
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my pad. That happened to me. Obviously I'm a sales rebel and so
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I didn't really listen to it,
but I'd love it, how enough,
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to talk to him. I'd love
to talk to that my own one of
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the boring center is right, I
guess old school boring. And Yeah,
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don't hold know some that the centricity
sometimes would it excited plans and get them
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to to choose you of our someone
else. Right. Well, and I
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think the other thing is is that
that corporate culture wants to control the way
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that it looks to the market place, but they forget that the market place
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wants to do business with actual human
beings. Yeah, don't want to call
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eight hundred number to get a robot
to dial eight different extensions, to leave
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four different voicemails and be transferred ten
times. That's the way that they look
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at it. And so I was
bringing that change into our market place and
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having a lot of success out of
it. But I understand. I understand
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why corporate culture does it. You
know, you and II, though,
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would think it's crazy. But this
is the truth. Is that even with
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numbers that were Earth Shattering, and
I'm sure it's true for some people listening
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to this that have been in my
shoes as well, you know, the
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corporate culture comes to you and says, Hey, we love your numbers,
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but we don't like how you're getting
them. So we're going to have to
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ask you to stop. Yeah,
I thought about that rig in the past,
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but it's a it's interesting because I
think, you know, when a
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company should be very careful and and
US operatic as a company while being we
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want to confort the way people will
speak about us. Elle sees what we
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do. All use OCAS and all
that. So everything that is all the
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VC's solution product. We want a
little bit of controtb all that. However,
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when it comes to the individual,
you know, I guess anyone can
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do whatever they wants. You know, is and obviously for what you do
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is a little bit more public.
And I've not listen to all the episode
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of telling local podcast of you know
so, so I don't know if it's
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some place you had some crazy idea. These some crazy stuff. I don't
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know. But I think when in
Shan stuff, you know, people can
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truly stuff you. Everybody's got to
be is everything. Go do things on
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the site, you know, and
I think you can truly interact with that
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and all interject with it. And
then, I end of the day,
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if it's bringing the numbers and people
are speaking about you, you maybe it's
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creating journalism on anythingens. But there
you go. So, coming back to
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what you've done and and your experience
in doing it, and you know I
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want you to ask you question to
Ondstan if it was a painful process,
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if you was supported by the company, by individual and an undostomity, was
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not as simple as you know people
may think. So what advice would you
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give to us or individuals that are
planning to invest in the personal brand to
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drive more sels, and also,
is there any platforms, tactics, way
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of doing it in in basically,
what are your best practices? Yeah,
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so number one, my best advice
to people's to find mentors and creative people
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they can surround themselves with when developing
a personal brand. A personal brand is
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not just your opinion or your way
of looking at life, it's also that
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you have to have this creative backbone
in order to be able to translate it
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to everyone, because not everybody sees
the world the same way. So it's
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important to understand the psychology behind a
personal brand, in the psychology behind your
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buyer and the creative impact that you
can truly have by thinking outside the box
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when putting your personal brand together.
And so the coloration of and color scheme
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or Swatch of your of your brand
itself, the look in the feel of
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when someone heads to your website,
when you hand them the business card,
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when you radically educate them on a
first touch cold call, they should be
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able to understand who you are and
it should be nuanced from start to finish
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throughout the process, and so my
advice, first and foremost, is to
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hire people to help you. That's
what I did. I surrounded myself with
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some of the best creative types and
I am a very imaginative person and,
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like I mentioned to you, I
played in a band and we weren't,
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just, you know, yelling and
screaming at the top of our lungs.
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We were playing very intricate music.
We were creating perfection on a daily basis.
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Is the way that we looked at
it, and you have to look
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at your personal brand from the same
perspective. You have to you have to
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have an arrogance about your personal brand, a healthy one, so that you
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take pride in the way that it
is portrayed to other people, but that
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you also have done your due diligence
and had others held you accountable. Now,
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just because you think it's cool,
doesn't mean that everybody else will.
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Is kind of my rule when it
comes to a platform. Linkedin was huge
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for me. There's not a lot
of people posting on Linkedin. Are Using
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linkedin from a content space, and
when I got on it it was definitely
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less than one percent of the of
the linkedin world. And because of that,
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as people, I interacted with people
and they added me on Linkedin or
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they found me through the Algorithm,
which is a beautiful thing. The linkedin
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algorithm is is one of the most
amazing things out there for for marketing and
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sales people, as far as being
able to push out your message and your
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brand. Suddenly I had nine thousand
followers on my linkedin overnight, within a
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year, and in the process of
doing so, it bled into other platforms
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such as my instagram and my twitter. At the end of the day,
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if people want to consume your content, they will. I mean I even
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have a youtube channel that people find, they go and they watch my video.
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I have tons of videos on there, but the idea is, again,
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that I am creating. So,
more than anything, the tactics,
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the secret sauce, as people like
to call it, it, is to
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actually go and do the work not
just to have a picture of the copyer
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warrior on a site, but to
have four hundred pieces of content that they
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can go and interact with and feel
overwhelmed by, but feel educated through,
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feel empowered by and and again to
new wance who it is that you are
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so that they're in a healthy way
and doctrinated by your brand. So I
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wouldn't specify one one platform, though
at the same time I have friends that
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have built their brand on instagram or
on facebook or on a different platform.
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But what I would say is that
remember that human interaction is so important,
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even in sending a message through your
social media, as you are interacting with
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another human being. And so remember
that as you're building your brand and you're
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creating content, that interact team with
others is the most important side of it.
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It's the action. You can't just
sit back and expect people to like
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you. You can't build a brand
in a local territory that you're dialing people
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on the phones that don't know what
you look like, haven't, yeah,
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seen your website, have no idea
who you are. You have to radically
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educate these folks and you have to
have a completely different mindset. Okay,
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any naive mistakes that you would advise
people who are looking at reading of the
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personal brand to avoid? But what's
on the easy misticks who make? I
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would say that all mistakes are good
when when creating your personal brand. Honestly,
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I made a ton of them and
they helped me to learn over time
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what it was specifically that my market
place didn't want to see from me,
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and it also helped me to understand
that that there were certain people in my
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market place that I really didn't want
to do business with. But I didn't
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know until I started to do these
things. Yeah, you see that side
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of them that they wouldn't show you
otherwise. So, but I will say
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this that the biggest mistake people make
is that they when they hear me say,
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hire somebody to help you, and
they go and they hire just anybody
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or their brotherinlaw. And not to
say that your family isn't trustworthy branded right,
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but you need to basically, the
idea is is to make sure that
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this is a person that you would
follow, that you trust that, if
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they have their own personal brand,
that you they're doing the things that you're
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trying to do in the first place. Yeah, there's not a lot of
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people out there doing what the copy
or warrior does, and so it took
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me time to find somebody that just
got it, and I found a few.
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You know, I a company called
one hundred and forty two productions,
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is one of my favorite people to
produce my videos through, because when I
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write a script and send it to
them, they show up and they know
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exactly who I am, what I
want done and how it will make me
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happy to translate it to my consumer
base. They also know when I've done
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things that won't work and they tell
me in the and right because they know.
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They say, these are book you
can't do it this way because of
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what you want to accomplish, and
I trust them with that. So align
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yourself with folks that will hold you
accountable in the beginning again, but but
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also don't settle for less. And
again, you know, I'll say ray
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that mistakes are imminent and they're important
because they will help you to see,
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okay, I don't need to be
doing it this way, because you just
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gotta do it right. You got
it. You just got to suck it
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up and go out there and start
doing it. And if you're terrible out
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of in the beginning, don't worry, it'll get better. Absolutely I'm really
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agree with that, sincefor that they
really appreciate your time and despective. Today's
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00:18:06.680 --> 00:18:10.839
it's just for the refreshing and I'm
really Drei the chets. So I'm sure
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you are very easy to find that
if anyone wants to learn more about you
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00:18:15.509 --> 00:18:18.509
on this, on your current project
and like the foot truck that you are
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00:18:18.589 --> 00:18:21.950
current here, anning for you.
You keep yourself busy. I like it,
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00:18:22.190 --> 00:18:25.710
but I did what wasn't the best
way to get in touch with they
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did you pret the best way to
get in touch with me as anywhere on
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Social Linkedin, I'm Dale too,
prey, but instagram, facebook, twitter,
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I'm at Copyr Warrior. My Youtube
is copyr warrior, but also head
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00:18:37.660 --> 00:18:41.849
over to Copyr WARRIORCOM and go there
now, because it'll be changing within the
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00:18:41.890 --> 00:18:45.490
next couple of months into something completely
different. So go see my origins,
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00:18:45.569 --> 00:18:48.049
but also you can find my cell
phone number and there. So if you
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00:18:48.089 --> 00:18:49.009
really want to get ahold of me, you want to learn more about me,
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00:18:49.089 --> 00:18:52.289
you want me to help you with
some of your projects, I'm happy
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00:18:52.289 --> 00:18:53.890
to reach out to me. Well, you're just good. She'll send for
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00:18:53.890 --> 00:18:57.720
a new instagram for the one my
serve, so that you go so great.
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So again, many things for your
thing today. Really good to have
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youngdusual excellent. Thank you so much
for having me on. I appreciate you.
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00:19:06.440 --> 00:19:12.029
operatics has redefined the meaning of revenue
generation for technology companies worldwide. While
307
00:19:12.069 --> 00:19:18.470
the traditional concepts of building and managing
inside sales teams inhouse has existed for many
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years, companies are struggling with a
lack of focus, agility and scale required
309
00:19:23.069 --> 00:19:30.460
in today's fast and complex world of
enterprise technology sales. See operatics can help
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00:19:30.500 --> 00:19:36.500
your company accelerate pipeline at operatics dotnet. You've been listening to be to be
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revenue acceleration. To ensure that you
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00:19:45.289 --> 00:19:45.690
next time,
