Episode Transcript
WEBVTT
1
00:00:02.520 --> 00:00:08.349
You were listening to bb revenue acceleration, a podcast dedicated helping software executive stay
2
00:00:08.390 --> 00:00:12.189
on the cutting edge of sales and
marketing in their industry. Let's give into
3
00:00:12.269 --> 00:00:16.989
the show. Hi, welcome to
be to be a rever acceleration. My
4
00:00:17.070 --> 00:00:20.550
name is already M with you and
I'm here today with Adam Smith, founder
5
00:00:20.670 --> 00:00:23.539
and director, Adam take. How
are you today, Adam? I'm very
6
00:00:23.739 --> 00:00:26.699
thank you. I'm very, very
busy. All is good. Thought there
7
00:00:26.780 --> 00:00:30.179
was going to be some time for
a holiday or something this summer, but
8
00:00:30.660 --> 00:00:33.500
it's been really, really busy.
So No, no, were time to
9
00:00:33.539 --> 00:00:36.609
do that. But yeah, really
excited to have a conversation and have a
10
00:00:36.649 --> 00:00:42.689
little chat. I've feel for you
because I'm French and I think that I'm
11
00:00:42.729 --> 00:00:46.450
actually going off for two months in
Julie and August, and I have absolutely
12
00:00:46.490 --> 00:00:50.840
Zer Roliday this summer. So I
know what you mean. When it is
13
00:00:50.920 --> 00:00:54.560
really warm outside and you've got to
be working, it's it's a little bit
14
00:00:54.640 --> 00:00:57.359
of a little bit of a shame, but that you got business is good.
15
00:00:57.399 --> 00:01:02.039
That's the most important so business is
business, same absolutely, and you
16
00:01:02.039 --> 00:01:04.829
need to be on the on the
deck. So the topic of today's episode
17
00:01:04.950 --> 00:01:08.109
is why not. All marketing is
a right for you. But before we
18
00:01:08.189 --> 00:01:12.069
go into that conversation, Adam,
could you please introduce yourself to audience and
19
00:01:12.310 --> 00:01:15.670
also tell us a little bit more
about them? Take the company that you
20
00:01:15.950 --> 00:01:19.219
found it, of course. Yeah, so I created them. Take way
21
00:01:19.299 --> 00:01:23.659
back in two thousand and six and
I was entering the space where they were
22
00:01:23.700 --> 00:01:27.500
literally hundreds of marketing and website design
companies starting up. Back in two thousand
23
00:01:27.500 --> 00:01:30.739
and six, I was only sixteen
and I supported a little bit of a
24
00:01:30.780 --> 00:01:34.890
gap in the market where create an
organization focused on customer experience and business growth
25
00:01:36.090 --> 00:01:40.650
was far better than just creating another
web design agency that was focusing on the
26
00:01:40.689 --> 00:01:44.450
same thing, and I really wanted
to offer something unique. Fast forward to
27
00:01:44.569 --> 00:01:47.760
now. We've now grown into one
of the lead in digital agencies and thought
28
00:01:47.799 --> 00:01:53.159
leaders into growth techniques. As a
company, we're no accelerating growth by doubling
29
00:01:53.239 --> 00:01:57.519
in size. We're looking at heavily
investing in understanding the future trends of marketing
30
00:01:57.719 --> 00:02:01.230
and our whole missip mission is based
around creating a unique experience for our clients
31
00:02:01.269 --> 00:02:07.950
and strategically delivering campaigns, on really
scaling much smarter and better, and that's
32
00:02:07.030 --> 00:02:10.509
really, really a unique selling point
for us. Really, absolutely. That's
33
00:02:10.550 --> 00:02:14.949
the wonderful mission as well, which
is kind offlingk to a the big we're
34
00:02:14.949 --> 00:02:17.259
going to discuss today. So that's
a good bridge to my first question,
35
00:02:17.300 --> 00:02:22.900
which free I expi, and so
I do believe, because we've met,
36
00:02:23.060 --> 00:02:24.419
that run at sixteen anymore. I'm
believe that you made. You may have
37
00:02:24.460 --> 00:02:31.330
a few of explain now, Wi
sometimes, you've been working in the digital
38
00:02:31.409 --> 00:02:36.210
marketing space for a little while now
and and I'm sure that's through that time
39
00:02:36.330 --> 00:02:43.250
you've witnessed mini shifts in social media, as you're INBOM marketing strategy. theital
40
00:02:43.289 --> 00:02:47.560
about aiding and Exter and why this
one is ever changing, and what we
41
00:02:47.639 --> 00:02:52.039
feel at operas, when we we
look sometimes at our clients or what we
42
00:02:52.120 --> 00:02:54.039
see in the markets or when we
go to a sells meeting and speak to
43
00:02:54.120 --> 00:03:00.990
people about what accelerating digital activity,
is that most companies try to follow the
44
00:03:00.150 --> 00:03:04.710
flow and keep up with a digital
trends, but they often fail because they
45
00:03:04.750 --> 00:03:07.509
are just following what everyone else is
doing. And we do feel that he
46
00:03:07.590 --> 00:03:13.340
doesn't really mean that they're doing the
right thing for their brand. So that's
47
00:03:13.659 --> 00:03:15.539
a statement. What they would look
to on those on the from you.
48
00:03:15.740 --> 00:03:19.860
And if you are to speak to
a net new clients, what would you
49
00:03:20.020 --> 00:03:23.580
recommend them as to what the company
need to do in order to keep in
50
00:03:24.060 --> 00:03:29.849
what a company should keep in mind
before the invest in new, different type
51
00:03:30.009 --> 00:03:34.169
of digital marketing strategy? Yeah,
totally so. And to your first point,
52
00:03:34.289 --> 00:03:37.169
and you're really right. And back
five years ago, even into a
53
00:03:37.250 --> 00:03:40.759
two thousand and fourteen business owners,
marketing teams were becoming and developing. This
54
00:03:40.879 --> 00:03:46.759
sort of scatter gun approach to marketing
and marketing back then was extremely experimental and
55
00:03:46.840 --> 00:03:50.479
was only sort of done with,
with very little direction and everything like that.
56
00:03:50.960 --> 00:03:54.360
And businesses seem to just try anything
and everything rather than being strategically actually
57
00:03:54.439 --> 00:03:59.270
over what would work for them.
And nowadays there are so many insights and
58
00:03:59.389 --> 00:04:02.110
so much data available that you can
truly build a marketing strategy to age your
59
00:04:02.150 --> 00:04:05.710
business growth around what is going to
work for you. My first bit of
60
00:04:05.710 --> 00:04:10.139
advice for that would be, you
know, start by outlining your future goals
61
00:04:10.379 --> 00:04:14.460
and then think about who your most
successful customers have been today. Ultimately,
62
00:04:14.539 --> 00:04:18.180
that information and that company historic data
will really benefit you and truly help you
63
00:04:18.259 --> 00:04:23.660
understand where your actual audience and targeting
of your marketing needs to be. Once
64
00:04:23.779 --> 00:04:26.850
you find this out, you'll be
then able to define the actual audience you
65
00:04:26.930 --> 00:04:30.889
need to reach and then also this
will help your sort of marketing activities sort
66
00:04:30.930 --> 00:04:34.490
of reach the audience, and the
right audience who has the intent to purchase
67
00:04:34.569 --> 00:04:38.879
products and services. When you're sort
of planning and running your marketing, you
68
00:04:38.920 --> 00:04:42.439
need to remember that each of the
platforms and strategies that you run will have
69
00:04:42.560 --> 00:04:46.000
different intense and different outcomes, and
the golden always really is not to get
70
00:04:46.040 --> 00:04:48.360
disheartened about if some strategies don't go
as well as planned, because at the
71
00:04:48.360 --> 00:04:51.600
end of the day, marketing is
progressive and you need to learn to test
72
00:04:51.639 --> 00:04:56.629
different strategies and campaign models to see
what works best for you. But ultimately,
73
00:04:57.149 --> 00:05:00.709
and you know, by folks in
things more strategically and looking back at
74
00:05:00.750 --> 00:05:04.750
has stroke data, you can really
then plan your future campaigns and then have
75
00:05:04.949 --> 00:05:09.620
some that not just focused around sort
of brand awareness, but some will be
76
00:05:09.699 --> 00:05:13.939
then based around Lee generation and actually, you know, every platform will perform
77
00:05:14.300 --> 00:05:17.420
differently and no platform will perform the
same. I'm a firm believer in sort
78
00:05:17.459 --> 00:05:20.449
of, you know, focus in
your marketing efforts on campaigns that will grow
79
00:05:20.490 --> 00:05:25.569
your business, rather than wasting time
and effort and resources on weaker opportunities that
80
00:05:25.610 --> 00:05:28.769
aren't going to work. And ultimately, time this into a cell's approach,
81
00:05:29.089 --> 00:05:30.970
you know, and your sales teams
are avoid a part of any business.
82
00:05:31.290 --> 00:05:34.490
You know, your sales and marketing
teams, team should be totally aligned.
83
00:05:34.529 --> 00:05:40.720
By getting a better marketing strategy,
which will qualify better quality leads yourself team
84
00:05:40.720 --> 00:05:44.079
will spend them more time working on
relevant prospects to build a veterans from the
85
00:05:44.120 --> 00:05:47.480
pipeline and ultimately, that's something that
every business needs to achieve far more efficiently
86
00:05:47.560 --> 00:05:50.629
with their marketing in this day and
age. Really Yeah, I agree.
87
00:05:50.670 --> 00:05:54.389
I agree with you. And then, based on a couple of points of
88
00:05:54.470 --> 00:05:57.790
a couple of stages that you mentioned, what do you think, if there
89
00:05:57.910 --> 00:06:00.870
is one that is the most important, between the actual end use or your
90
00:06:00.949 --> 00:06:05.779
trained to sell to, versus your
product, in order to define what your
91
00:06:05.819 --> 00:06:11.899
marketing strategy should be? What what
is leading the digital marketing strategy is in
92
00:06:12.060 --> 00:06:15.939
both all the product of the end
us are. It's both. So everything
93
00:06:15.019 --> 00:06:19.610
should be totally aligned and aligning your
products to, you know, to work
94
00:06:19.810 --> 00:06:25.170
more closely with your marketing and also
look at things like historic data, looking
95
00:06:25.209 --> 00:06:28.209
at future trends and really understand and
get a grip. At the end of
96
00:06:28.250 --> 00:06:30.250
the day, the whole thing should
should work together. It should be its
97
00:06:30.290 --> 00:06:34.120
own engine in a way, and
move foot move forward positively into the right
98
00:06:34.160 --> 00:06:39.839
direction of then obviously generating more revenue
for businesses. Yeah, like what you
99
00:06:39.920 --> 00:06:43.639
had to say, also around the
trial and test, that sort of marketing
100
00:06:43.800 --> 00:06:46.079
lab or. You've got to try
things, you've got to potentially train your
101
00:06:46.079 --> 00:06:50.709
platform. You've got to guard there
and measure the real results and results is
102
00:06:50.750 --> 00:06:54.949
funny. I remember you mentioned five
years ago. I don't know if he
103
00:06:55.110 --> 00:06:58.790
was exactly five years ago, but
we were in lots of meetings while people
104
00:06:59.029 --> 00:07:02.300
were considering the STU wrength of the
marketing on the strength of the brand.
105
00:07:02.379 --> 00:07:06.379
By looking at our many lake they
were getting on facebook for agation. FACEBOOK
106
00:07:06.500 --> 00:07:12.899
was trendy. Now it seems that
everybody has been migrating from facebook to instagram
107
00:07:12.980 --> 00:07:15.579
or sum was our bloodform, but
we always have the question of saying will
108
00:07:15.620 --> 00:07:19.170
look good? Tenzero like fantastics.
Are Many deals have you actually close at
109
00:07:19.209 --> 00:07:23.290
the back of that? Okay,
so the question I've good for you is
110
00:07:23.490 --> 00:07:27.529
when you run that sort of marketing
lab when you decay to stop, when
111
00:07:27.649 --> 00:07:30.959
you decay to double, what are
the Kepis that you should look at to
112
00:07:31.199 --> 00:07:36.360
really make decision on what's walking's not
working from a digital marketing strategy, and
113
00:07:36.560 --> 00:07:41.240
so we would always sort of put
metrics in place to understand the data,
114
00:07:41.399 --> 00:07:46.189
both monthly, quarterly and annually.
By assessing, you know, which strategies
115
00:07:46.230 --> 00:07:47.870
that you're going to be running all
the time, you're going to be able
116
00:07:47.870 --> 00:07:53.750
to really strategically report on what is
and what isn't working, better qualifying leads
117
00:07:54.069 --> 00:07:57.189
and really looking at what is going
to drive tract of it. Ultimately,
118
00:07:57.430 --> 00:08:00.980
it's all well and good getting a
thousand, Tenzero, a hundred thousand likes,
119
00:08:01.019 --> 00:08:01.980
but at the end of day,
if you don't get the engagement,
120
00:08:03.259 --> 00:08:05.980
don't obviously get the lead and and
the cells coming in, then it is
121
00:08:07.019 --> 00:08:11.139
it just you're wasting resources on a
task that is just a vanity figure.
122
00:08:11.259 --> 00:08:13.689
You know, it's not anything that's
going to going to grow your business.
123
00:08:13.769 --> 00:08:18.449
So ultimately you need to almost step
back out of it and for a lot
124
00:08:18.490 --> 00:08:20.769
of our customers we do that quarterly, where we'll sit there and look over
125
00:08:20.889 --> 00:08:24.529
every strategy to date and really look
sometimes, you know, on the flip
126
00:08:24.610 --> 00:08:28.680
side of that, you do need
to learn how to sort of sit back
127
00:08:28.680 --> 00:08:31.759
and let it run its course and
because sometimes it's a short term go on
128
00:08:31.799 --> 00:08:37.000
a short term KPI. Sometimes it's
a much wider and longer, longer sort
129
00:08:37.000 --> 00:08:39.039
of part of marketing in terms of
brand awareness building. You know, the
130
00:08:39.159 --> 00:08:43.909
more like you do get that are
qualified and until engage with your brand,
131
00:08:43.149 --> 00:08:48.230
there is a long term benefit.
Then it isn't necessarily about getting short term
132
00:08:48.269 --> 00:08:50.149
leads every single month straight away,
and then you do need to think about
133
00:08:50.149 --> 00:08:54.909
the bigger picture as part of that
as well. Absolutely, I think the
134
00:08:54.029 --> 00:08:58.419
brain is something that came to reality
two minutes so long ago. And and
135
00:08:58.740 --> 00:09:01.580
by the way, for all our
audience at them and then take out the
136
00:09:01.659 --> 00:09:07.259
company that operatics are selected to ELP
US in running our all our digital activity
137
00:09:07.419 --> 00:09:11.889
from website is hers and everything.
So we've been working to get off a
138
00:09:11.929 --> 00:09:13.929
little while now. But I'm going
to give you a life feed back as
139
00:09:15.090 --> 00:09:16.929
a customer, an Adam, I
was sitting in front of a CEO of
140
00:09:18.090 --> 00:09:22.129
the Cloud Infrastructure Company at an event
a few months ago in North America and
141
00:09:22.769 --> 00:09:26.600
but that day told me actually was
made me probably brought a massive smile on
142
00:09:26.679 --> 00:09:30.679
my face. He just said to
me, look a thought about the paratics.
143
00:09:30.919 --> 00:09:33.080
I thought, I know full lot
of very good things about operatics and
144
00:09:33.200 --> 00:09:37.360
really only question that I'm good for
you is can I afford your services?
145
00:09:37.799 --> 00:09:41.230
And that's really got me very happy
because I am the sort of person that
146
00:09:41.710 --> 00:09:46.509
will always not complain but ask question
to the marketing team about results, while
147
00:09:46.590 --> 00:09:50.909
my leads was the business as how
can we try? How can it is
148
00:09:50.029 --> 00:09:52.740
that, and I've got my marketing
team tell him it's not just that.
149
00:09:52.980 --> 00:09:56.100
This is the tip of the iceberg, but you've got to look at the
150
00:09:56.220 --> 00:10:00.500
rest and what we're doing for the
brand and all the sort of things that
151
00:10:00.620 --> 00:10:05.740
you can perceive or just measure catch
and as kind of the real first time
152
00:10:05.860 --> 00:10:09.809
that he actually slapped me back in
the face and I really, really you
153
00:10:09.889 --> 00:10:11.970
know, it's an underable feeling when
you feel that you know you build up
154
00:10:11.970 --> 00:10:15.490
your own company and you start to
have a brand, people start to speak
155
00:10:15.490 --> 00:10:18.730
about your brand and I think it
is critical. Now coming back to my
156
00:10:18.850 --> 00:10:20.679
next question. I was just a
little bit of an a party, but
157
00:10:20.799 --> 00:10:26.559
coming back to my next question.
You did mention in your introduction that a
158
00:10:26.639 --> 00:10:28.039
big part of what you do are
what you want to do as a business,
159
00:10:28.039 --> 00:10:31.639
is really to look at the future
trends and what's happening in the future.
160
00:10:31.720 --> 00:10:35.789
So if we were to take out
the crystal ball and if you are
161
00:10:35.830 --> 00:10:39.909
to predict or give me some insight
as to what you believe will be successful
162
00:10:39.950 --> 00:10:43.389
in the future, could you,
could you show that with the audience?
163
00:10:43.470 --> 00:10:45.830
What do you think we should keep
our eyes and thanking from a train.
164
00:10:45.950 --> 00:10:48.350
Yeah, and because the thing is, you know, everyone uses the Internet
165
00:10:48.389 --> 00:10:52.019
differently and even how we all did
a few years ago and at the end
166
00:10:52.059 --> 00:10:56.740
of the day, is still constantly
evolving. And you know, we're seeing
167
00:10:56.779 --> 00:11:01.539
the huge trend at the moment around
sort of the conversational marketing and people,
168
00:11:01.580 --> 00:11:03.450
at the end of the day nowadays
don't want to be sold to. You
169
00:11:03.529 --> 00:11:07.049
know, they know it's important that
business has need functioned as a marketing company,
170
00:11:07.169 --> 00:11:11.649
but ultimately, you know, sells
a marketing approach neat needs to become
171
00:11:11.649 --> 00:11:15.570
more humanized and what we seen it's
a huge upward trend in this whole conversational
172
00:11:15.649 --> 00:11:18.799
marketing piece. Off The back of
that, and you know, as humans,
173
00:11:18.919 --> 00:11:20.840
we all want to feel special and
touch points in our marketing need to
174
00:11:20.879 --> 00:11:24.720
be aligned with this. People want
things now. Everything is become instant,
175
00:11:24.720 --> 00:11:30.320
if you think about instant messaging and
communication, and there's almost a laziness to
176
00:11:30.720 --> 00:11:33.350
laziness amongst us now, when no
one wants to wait for anything. So
177
00:11:33.549 --> 00:11:37.669
marketing needs to become more aligned with
this and we need to learn how to
178
00:11:37.750 --> 00:11:41.190
add more value to customers and prospects. And it's even things like, you
179
00:11:41.309 --> 00:11:45.470
know, very similar to this podcast, where we're creating new content, insights
180
00:11:45.549 --> 00:11:48.860
that we can share and become thought
leaders in the fields that we're in,
181
00:11:48.059 --> 00:11:52.860
and that is a huge part of
growing your business now, where you know
182
00:11:52.500 --> 00:11:56.779
not to be sold too like I
said just now, and ultimately every business
183
00:11:56.860 --> 00:12:00.100
should learn how to think outside the
box, go that extra mile and make
184
00:12:00.179 --> 00:12:03.049
their marketing more personal and human cent
trick, and that's a huge trend now,
185
00:12:03.169 --> 00:12:07.049
but we're seeing a huge upward trend
where this is going to continue and
186
00:12:07.129 --> 00:12:11.330
become normal over the next three to
five years. But it's hugely important part
187
00:12:11.330 --> 00:12:15.490
of marketing that people need to understand
that they need to they need to learn
188
00:12:15.570 --> 00:12:18.759
how to change their marketing in line
of that if they're going to be successful
189
00:12:18.000 --> 00:12:22.480
in the next sort of three five
years. Absolutely. I think it's right
190
00:12:22.559 --> 00:12:24.840
on target. As you may have
from some of the previously piece of that
191
00:12:24.960 --> 00:12:28.639
we recorded under on the need to
be a riving your acceleration short and there
192
00:12:28.799 --> 00:12:33.909
is a lot of conversation are on. I can days everything I come these
193
00:12:33.950 --> 00:12:37.429
marketing a gun base saying which,
yeah, which is Convulsa an all conversation
194
00:12:37.470 --> 00:12:41.429
or marketing. In a way,
now it's a toping. But I guess
195
00:12:41.509 --> 00:12:46.940
made question to you and it is
probably super open question because I appreciated depending
196
00:12:46.980 --> 00:12:50.340
on the type of services you're fur
depending on the type of audience you want
197
00:12:50.340 --> 00:12:52.220
to Ridge, there is not a
right on, sir. But how do
198
00:12:52.259 --> 00:12:56.460
you actually do it, or what
would be the two or three rules that
199
00:12:56.580 --> 00:13:00.889
you would you would advise to people
listening to us? They'm out to actually
200
00:13:01.210 --> 00:13:05.169
do it? Yeah, totally,
and firstly I would say don't overthink it.
201
00:13:05.009 --> 00:13:09.250
You know, conversation is exactly this. It's it's, you know,
202
00:13:09.529 --> 00:13:13.759
very sort of just on the cuff
sort of talking and discussion and I think
203
00:13:13.840 --> 00:13:18.039
in this dendinge people expect that type
of marketing where, you know, a
204
00:13:18.679 --> 00:13:20.559
few years ago it was all about
scheduling at the right times, the right
205
00:13:20.600 --> 00:13:24.639
days, making sure it goes out
at the right times and having this strategy
206
00:13:24.639 --> 00:13:28.909
and all those strategy is important,
I think, from real basic level,
207
00:13:28.149 --> 00:13:31.029
I think my number on the WHO
rulers would just be, you know,
208
00:13:31.230 --> 00:13:37.230
do it regularly, consistently and have
that authenticity behind it where you know it
209
00:13:37.590 --> 00:13:41.059
doesn't feel so rigid and it just
feels that feels like more caring and to
210
00:13:41.220 --> 00:13:45.779
make every person that you're dealing with, every prospect, every customer, feel
211
00:13:45.860 --> 00:13:48.899
special, and I think that is
a huge part of what I would say
212
00:13:48.940 --> 00:13:50.139
is, you know, that is
would be my first approach to it.
213
00:13:50.620 --> 00:13:54.460
Okay, that sounds pretty much pretty
much for lane with what we trot,
214
00:13:54.500 --> 00:13:58.929
all of us are trying to do. So I appreciate that. So coming
215
00:13:58.009 --> 00:14:01.970
back to measure Mont a little bit
and coming back to Kepis and kind of
216
00:14:03.090 --> 00:14:07.169
the same question again, wide open
because ends use are change services and solutions
217
00:14:07.210 --> 00:14:11.480
on the friends. So I preshad
there isn't not one simple rule, but
218
00:14:11.279 --> 00:14:16.960
if you're well to give us some
very key Kepa is that every single market
219
00:14:16.080 --> 00:14:20.840
are should look at what we did
be and first I would say about sort
220
00:14:20.840 --> 00:14:24.029
of measuring the marketing is super important
and you know, reporting in this day
221
00:14:24.029 --> 00:14:28.830
and age has become far easier and
with things like daytimealytics and things, you
222
00:14:28.909 --> 00:14:33.950
can very easily set up gold completions
and and all different cut types of call
223
00:14:33.029 --> 00:14:37.429
tracking and things like that. And
and that way you also back to the
224
00:14:37.549 --> 00:14:41.539
original question of, you know,
making marketing, you know, less scattergon
225
00:14:41.620 --> 00:14:45.259
and more strategic. You know,
that will really really help those campaigns,
226
00:14:45.500 --> 00:14:48.220
find out which campaigns are working for
you and which ones aren't. Another core
227
00:14:48.299 --> 00:14:50.580
element of this, I would say, would be to set up a lead
228
00:14:50.620 --> 00:14:54.610
quality score metric, and that way
you can really define who your perfect customer
229
00:14:54.769 --> 00:14:58.490
is and understand whether the lead quality
that is coming in and the measuring of
230
00:14:58.529 --> 00:15:03.169
that performance, you know, make
sure that when, when you're getting the
231
00:15:03.169 --> 00:15:05.610
right quality leads in, they are
being servet in right way to the right
232
00:15:05.649 --> 00:15:07.519
team and things like that as well. So, for example, and you
233
00:15:07.600 --> 00:15:11.440
know, with them tech, we
score every single lead out of ten and
234
00:15:11.720 --> 00:15:15.320
is and guess work. It's not
personal opinion and that determines to score.
235
00:15:15.440 --> 00:15:18.559
We use data such as you know, who is a decision maker? Are
236
00:15:18.600 --> 00:15:20.909
we talking to see level, or
are we talking to to sells director?
237
00:15:20.950 --> 00:15:24.190
Are we talking to marketing assistant?
You know, you know what is the
238
00:15:24.269 --> 00:15:28.669
the turnover of that company and we've
created in our own equation. We do
239
00:15:28.789 --> 00:15:33.789
this with a lot of our clients
and that actually then that school that comes
240
00:15:33.830 --> 00:15:35.940
off the back of that defines the
quality of the leads. And then what
241
00:15:37.059 --> 00:15:39.100
you can do with that is,
if you notice that you're constantly getting low
242
00:15:39.139 --> 00:15:43.460
quality, it means that you're marketing
plan in your strategy is not aligned correctly,
243
00:15:43.779 --> 00:15:48.059
and you know you're easily be able
to determine whether your market at marketing
244
00:15:48.139 --> 00:15:52.490
efforts are aligned, whether the terminology
you're using, whether the content you're delivering
245
00:15:52.850 --> 00:15:56.809
is ultimately going to grow you more
effectively, you're not, or you know,
246
00:15:56.970 --> 00:16:00.970
more efficiently. So measuring your own
campaigns carefully only help you keep close
247
00:16:02.009 --> 00:16:06.159
eye on it, and I think
that's one huge important path that everyone needs
248
00:16:06.200 --> 00:16:10.120
to look at rather than having,
you know, that scas kind approach.
249
00:16:10.159 --> 00:16:12.120
So I spoke about earlier. Of
course, of course, but I like
250
00:16:12.240 --> 00:16:15.399
the third you speak about. The
topic was a really fashion in your voice.
251
00:16:15.720 --> 00:16:19.110
So that's that's really good to earn
and sank to rank, but for
252
00:16:19.190 --> 00:16:22.429
you are insight today. I don't
know, I really appreciated to the time
253
00:16:22.549 --> 00:16:26.029
to speak to us at all.
I know I'm busy you are, I
254
00:16:26.190 --> 00:16:29.350
know, I'll quickly. You are
growing as a business and as you're in
255
00:16:29.429 --> 00:16:33.019
between recruiting and doing lots of Bitch
preass. So really up with the fact
256
00:16:33.059 --> 00:16:37.220
that you're thinking the thing to speak
to me, and no yesterday on the
257
00:16:37.259 --> 00:16:41.259
show today. But if anyone would
like to get in touch with you,
258
00:16:41.860 --> 00:16:44.940
is got to push you the conversation
round, you know, for shore tends,
259
00:16:44.940 --> 00:16:48.690
etc. Etc. Are Do like
operatics, which is using your services.
260
00:16:48.690 --> 00:16:52.889
Are then take to generate needs.
Be More presents in front off with
261
00:16:52.009 --> 00:16:56.090
ensured by as online exits like Ce. Oh, do we get old of
262
00:16:56.169 --> 00:17:00.169
you at a? Yeah, totally. Anyone can add me on linkedin.
263
00:17:00.529 --> 00:17:03.200
My handles, Adam Smith, Biz, bized and all visit our website.
264
00:17:03.200 --> 00:17:06.680
Damn Tech Cod to UK. To
be honest, I'd love to have a
265
00:17:06.680 --> 00:17:10.400
conversation with anyone around this topic and
if anyone's to get in touch, please
266
00:17:10.440 --> 00:17:12.759
do. And Yeah, we can
start a conversation and go from there.
267
00:17:12.799 --> 00:17:18.589
That sounds good. Profit and then
take is the Amteq. Don't misspeaded,
268
00:17:18.670 --> 00:17:22.789
but you will find them in the
the only one on the Internet. But
269
00:17:22.109 --> 00:17:26.390
again, thank you very much.
Of them know where. I think Glasa
270
00:17:26.470 --> 00:17:32.339
having on this today. Thank you. operatics has redefined the meaning of revenue
271
00:17:32.420 --> 00:17:37.940
generation for technology companies worldwide. While
the traditional concepts of building and managing inside
272
00:17:37.980 --> 00:17:42.900
sales teams inhouse has existed for many
years, companies are struggling with a lack
273
00:17:42.940 --> 00:17:49.170
of focus, agility and scale required
in today's fast and complex world of enterprise
274
00:17:49.250 --> 00:17:56.329
technology sales. See How operatics can
help your company accelerate pipeline at operatics dotnet.
275
00:17:57.170 --> 00:18:02.279
You've been listening to be tob revenue
acceleration. To ensure that you never
276
00:18:02.359 --> 00:18:06.599
miss an episode, subscribe to the
show in your favorite podcast player. Thank
277
00:18:06.599 --> 00:18:07.720
you so much for listening. Until
next time,
