98: Why We Need to Take Sales Education Seriously w/Paul Fifield

March 04, 2021 00:31:55
98: Why We Need to Take Sales Education Seriously w/Paul Fifield
B2B Revenue Acceleration
98: Why We Need to Take Sales Education Seriously w/Paul Fifield

Mar 04 2021 | 00:31:55

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Show Notes

There are over 58 million sales people across the globe… and most of them are without formal higher education in sales.

The drive to take sales education more seriously needs to come from within the industry.

Recently on B2B Revenue Acceleration, I had a chance to discuss with Paul Fifield, CEO and Co-Founder at Sales Impact Academy, why we need to take sales education to the next level.

We talked about how to adopt a learning mindset, the prevailing need for sales education, not sales training, and what it means to educate with buzz.

Check out these resources we mentioned during the podcast:

Paul found Predictable Revenue inspiring.

Learn about sales education at salesimpact.io.

To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

Listening on a desktop & can’t see the links? Just search for B2B Revenue Acceleration in your favorite podcast player.

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Episode Transcript

WEBVTT 1 00:00:02.560 --> 00:00:08.429 You're listening to BB revenue acceleration, a podcast dedicated helping software executive stay on 2 00:00:08.470 --> 00:00:12.269 the cutting edge of sales and marketing in their industry. Let's get into the 3 00:00:12.349 --> 00:00:16.190 show. Hi, welcome to be. To be a revenue acceleration. My 4 00:00:16.269 --> 00:00:20.309 name is on them with you and I'm here today. We pull fi field, 5 00:00:20.589 --> 00:00:25.100 CEEO and confounder of the cells Impact Academy. How are you today? 6 00:00:25.140 --> 00:00:29.019 Put it right. Yeah, how you do? I'm great, great, 7 00:00:29.059 --> 00:00:33.579 great. In fact, I've been looking forward to doing that podcast with you. 8 00:00:33.659 --> 00:00:38.250 We've been chasing you down. We can come up with something fantastic really 9 00:00:38.329 --> 00:00:42.170 on views of what you've built, and today we will be speaking about yeties, 10 00:00:42.170 --> 00:00:47.049 of course, related to the cells Impact Academy. Why we need to 11 00:00:47.210 --> 00:00:52.359 take sales education sciously. Okay, but before we go into to peak and 12 00:00:52.520 --> 00:00:56.719 the conversation board, can you please give us a little bit of background about 13 00:00:56.759 --> 00:01:02.240 yourself and, most importantly, explain to us the mission that you are as 14 00:01:02.280 --> 00:01:06.189 impact academy, because again, this is this is I be yeah, happy 15 00:01:06.230 --> 00:01:10.590 to so. Yeah, great, great, spear. So my my background 16 00:01:11.030 --> 00:01:14.709 is, I guess I've been sort of entrepreneur building companies for the last sort 17 00:01:14.750 --> 00:01:18.900 of twenty odd years. I guess in the first ten years I did it 18 00:01:18.980 --> 00:01:22.780 really badly and then the second ten is I condo did it all right, 19 00:01:23.260 --> 00:01:26.900 and the second ten let's fact some on the second time. And so you 20 00:01:26.980 --> 00:01:30.620 know, I I could found of the company in New York, Assass Company 21 00:01:30.659 --> 00:01:34.209 called Sarah Us, back in two thousand and eleven. We wrote we raise 22 00:01:34.290 --> 00:01:40.090 some bench capital from a great craft which is the tier one VC in New 23 00:01:40.129 --> 00:01:44.290 York, and built a SASS company called, like called Sara us, that 24 00:01:44.569 --> 00:01:48.040 really well. I put all the kind of cells infrastructure in. It was 25 00:01:48.159 --> 00:01:51.560 really my first job as a sort of revenue leader, but I have to 26 00:01:51.680 --> 00:01:56.439 say it was pretty scary because, you know, I didn't I'd never taken 27 00:01:56.480 --> 00:02:00.239 a sort of revenue leadership role in a tech company before. We just raised 28 00:02:00.319 --> 00:02:02.989 from, you know, a pretty big, big name VC and everyone kept 29 00:02:02.989 --> 00:02:06.750 talking about like hey, just going to build like a repeatable, scalable, 30 00:02:06.829 --> 00:02:09.030 like revenue function, right, and I'm like okay, sure, okay, 31 00:02:09.069 --> 00:02:14.469 I've all the repeatable skill where every function like sounds easy. Obviously I wasn't 32 00:02:14.509 --> 00:02:16.340 thinking it sounds easy, it sounds frightening and it's really, really hard. 33 00:02:16.860 --> 00:02:22.180 Anyway, I found this book predictable revenue. A long story. Shure. 34 00:02:22.300 --> 00:02:25.060 I read the book. It was amazing. I emailed the authors, I 35 00:02:25.219 --> 00:02:28.979 offered them a job. They both said no, but this look, we 36 00:02:29.060 --> 00:02:30.729 were happy to kind of help you out. So what was great is the 37 00:02:30.810 --> 00:02:36.129 sort of seminal book in how you structure a modern, you know, complex 38 00:02:36.250 --> 00:02:39.729 revenue function with the SDR and then the AE and and the CSM. Really 39 00:02:40.009 --> 00:02:44.560 it was really born, or became, came to fame off the back of 40 00:02:44.639 --> 00:02:47.439 that book. So what was great is I ended up being taught in schooled 41 00:02:47.479 --> 00:02:52.639 if you like, by the two people that led that whole revolution. And 42 00:02:52.719 --> 00:02:54.520 then it came back to the UK. It Oh that business, by the 43 00:02:54.560 --> 00:02:58.199 way, that actually have an next hit on that. Just six months ago 44 00:02:58.590 --> 00:03:01.909 at private actually found bought just over half of the business from a hundred million 45 00:03:01.949 --> 00:03:06.150 dollars, which is great. Not Not one of these multi billion dollar exits 46 00:03:06.189 --> 00:03:07.909 that we read about all the time, but still, you know, it 47 00:03:07.030 --> 00:03:10.270 was it was nice to nice to chalk up and exit and it's still going 48 00:03:10.270 --> 00:03:14.060 very, very well as as a business. I came back in two thousand 49 00:03:14.060 --> 00:03:17.659 and fifteen join a student company called Uni days and we scaled that. That 50 00:03:17.780 --> 00:03:22.259 went wild. But to do what happened. The Guy Josh was running it 51 00:03:22.300 --> 00:03:23.979 didn't. Wasn't even looking for Cro at the time. I kind of got 52 00:03:24.020 --> 00:03:27.889 introduced to him and I said to him, looked, you've got such an 53 00:03:27.930 --> 00:03:32.289 amazing business model. If I just build this repeatable, scalable like revenue, 54 00:03:32.490 --> 00:03:36.569 like process and function, I think this is going to go off like a 55 00:03:36.610 --> 00:03:38.409 rocket ship. And he's sort of my badget him and badget him, badge 56 00:03:38.409 --> 00:03:42.680 to him and finally relented. It's it all right, come and be a 57 00:03:42.719 --> 00:03:46.159 CRRO. And it was wild and we went from like two to forty million 58 00:03:46.159 --> 00:03:49.719 dollars in like three years. I built a hundred person commercial team in four 59 00:03:49.759 --> 00:03:53.280 different countries and it was just a crazy, crazy right. I learned a 60 00:03:53.520 --> 00:03:57.550 huge amount in that journey and we built a three hundred and fifty person company. 61 00:03:57.590 --> 00:04:00.030 We didn't take any external, external finance either, and that was a 62 00:04:00.110 --> 00:04:04.229 wild ride. But the thing is, in in really across both those companies, 63 00:04:04.830 --> 00:04:11.300 what was incredibly, incredibly hard and actually made my job in the main 64 00:04:11.340 --> 00:04:15.500 quite miserable, if I'm to be absolutely honest, was the fact that I 65 00:04:15.539 --> 00:04:18.180 didn't really know what I was doing. You know, I've got schooled by 66 00:04:18.259 --> 00:04:21.579 Mary an Arrow and pretty for revenue. That was great, by still that 67 00:04:21.740 --> 00:04:25.689 was just the top of final staff. That was really better strs. I 68 00:04:25.889 --> 00:04:28.889 really had no end to end understanding of what you need to know to be 69 00:04:28.970 --> 00:04:33.769 a modern revenue leader and having to deliver two, three hundred percent year on 70 00:04:33.850 --> 00:04:40.399 your growth as a revenue leader with venture capital pressure and learn the job at 71 00:04:40.439 --> 00:04:46.519 the same time. It was absolutely brutal, absolutely brutal, and when I 72 00:04:46.560 --> 00:04:49.519 left you days in two thousand and eighteen, I was absolutely exhausted. Two 73 00:04:49.560 --> 00:04:53.310 pretty good successes on the my belt, but it was just just just very 74 00:04:53.389 --> 00:04:57.069 tired. And I start doing some voluntary teaching and I did some teaching for 75 00:04:57.110 --> 00:05:00.829 the MEDS and stattional business program and distant teaching BEWC, and that that is 76 00:05:00.949 --> 00:05:06.069 what I realized, that they're these absolutely vast, huge gaps in knowledge and 77 00:05:06.110 --> 00:05:11.819 understanding of how you do BETB sales and and and be to be marketing. 78 00:05:12.100 --> 00:05:14.379 And it was at that point I was like, I really want to do 79 00:05:14.500 --> 00:05:17.060 something to help. And that's just says impact I Kennedy. Yes, it 80 00:05:17.300 --> 00:05:21.649 is. Yeah, look, so that's the thing what to do. And 81 00:05:21.970 --> 00:05:27.569 the concepts of the concept is about end being to bridge to get in BETV 82 00:05:27.689 --> 00:05:30.329 series but I'll do you go about it. What is it? In their 83 00:05:30.449 --> 00:05:35.959 way? Do people should way would a junior service person are a confirm service 84 00:05:36.040 --> 00:05:42.319 Beell, so I says leader, get them get themselves onto your platform and 85 00:05:42.360 --> 00:05:45.800 starts not belone in joining with you. Well, okay, before I kind 86 00:05:45.839 --> 00:05:48.759 of perhaps go into how we delve of this, I think what I what 87 00:05:48.839 --> 00:05:53.430 I started realizing through this kind of vartry teaching and I'm what I now really 88 00:05:53.470 --> 00:05:57.550 fundamentally understand, and I don't think many people think about this problem in quite 89 00:05:57.629 --> 00:06:00.110 this way and I think they should, which is this, if you think 90 00:06:00.149 --> 00:06:04.379 about it right, every major profession in the world, if you think about 91 00:06:04.379 --> 00:06:10.220 account and accountancy, where you think about law, or you think about medicine, 92 00:06:10.660 --> 00:06:15.579 there is hundreds and hundreds of billions of dollars have gone into the educational 93 00:06:15.660 --> 00:06:23.290 infrastructure of those professions at university, like Post University, specialist schools like medical 94 00:06:23.329 --> 00:06:27.290 school. And then also once you're beyond that, once you're in work, 95 00:06:28.009 --> 00:06:32.879 significant infrastructure and things like continue as professional development. If you're in finance, 96 00:06:33.199 --> 00:06:36.759 you have to take a bunch of exams over a year and study to continue 97 00:06:36.839 --> 00:06:42.160 to work in finance. Right. So you've got this massive infrastructure in these 98 00:06:42.279 --> 00:06:48.790 like mega professions of the world until you accept and it's not like, oh, 99 00:06:49.230 --> 00:06:54.189 it's just under served as a bit rubbish. It just doesn't exist. 100 00:06:54.709 --> 00:06:58.629 And what blows my mind as you've got two hundred like, according to a 101 00:06:58.709 --> 00:07:00.430 linkedin. You know, as you've probably seen in our website, sixty of 102 00:07:00.540 --> 00:07:03.500 million people in sales. But then if you add, you know, customer 103 00:07:03.540 --> 00:07:08.100 success, if you have a bet be marketing, wouldn't be to be marketing, 104 00:07:08.139 --> 00:07:13.300 you od revops. You're probably talking way about like two hundred and fifty 105 00:07:13.459 --> 00:07:19.129 odd million uneducated people trying to work out as a glow. And that is 106 00:07:19.290 --> 00:07:24.569 mind playingly crazy and insane and needs to be saw. That needs to be 107 00:07:24.689 --> 00:07:28.209 fast and and and that's a completely agree with you, I think. I 108 00:07:28.250 --> 00:07:33.079 think there is a real importance in bridging the gap in knowledge. I think 109 00:07:33.959 --> 00:07:38.639 what's got to happen. There is no way it cannot happen with more and 110 00:07:38.800 --> 00:07:41.720 more vendors. So you go, you go, you look at big data, 111 00:07:42.000 --> 00:07:47.189 you look at you look at cyber security, you look at Mark Tech. 112 00:07:47.550 --> 00:07:50.949 You know, Mark Teke is a good one. Ten years ago you 113 00:07:51.069 --> 00:07:57.069 probably had like a very small percentage of the volume of companies will in the 114 00:07:57.149 --> 00:08:01.500 mark text space. Now the competition is very, very, very very big 115 00:08:01.660 --> 00:08:05.939 and and I guess what it means. The correlation on that is that you've 116 00:08:05.980 --> 00:08:09.740 got you've got more people requiring sales people. Okay. However, there is 117 00:08:09.860 --> 00:08:15.529 no conveyor belt such as a university, to your point, or a school 118 00:08:15.569 --> 00:08:18.410 or whatever it is creating the sells people. And in fact we know it 119 00:08:18.529 --> 00:08:22.850 because we work with sells people at the beginning of that career and we were 120 00:08:22.889 --> 00:08:26.009 people for Wood. They are not what they've done because when the irrelevant I 121 00:08:26.129 --> 00:08:30.879 was working in a Coptain Bar, I forget, like the song maybe for 122 00:08:33.120 --> 00:08:37.639 my ps VP world will sales with also the cost of the of the podcast. 123 00:08:37.759 --> 00:08:45.830 Here was selling artificial grass right, full things right, and so there 124 00:08:45.990 --> 00:08:50.389 is no real background. Sometimes is required insteads I think it's really about what 125 00:08:50.669 --> 00:08:54.950 you learn on the job and I think it's interesting what you're saying, because 126 00:08:54.950 --> 00:08:58.419 there is always that that compel the company that said, well, those guys 127 00:08:58.460 --> 00:09:01.659 do sells people. There is also a conveyor belt in the life cycle of 128 00:09:01.740 --> 00:09:05.460 a self person. So I think you junior sells guy. So you are 129 00:09:05.539 --> 00:09:07.940 on the food then you want to get on the film when you get on 130 00:09:07.019 --> 00:09:11.730 the field, you actually get decent money. You probably get paid not far 131 00:09:11.769 --> 00:09:16.529 off an engineer or your doctor, depending on what sort of doctor you if 132 00:09:16.570 --> 00:09:18.809 your plastic surgeon in in Miami, you probably get a lot of money. 133 00:09:18.889 --> 00:09:26.600 Then you know, if your plastic surgeony in Blackpool, you but but the 134 00:09:26.720 --> 00:09:31.279 point here is that you you, you look at those people who can really 135 00:09:31.360 --> 00:09:35.600 reach very high level of earning and then you add the stuck uption on top 136 00:09:35.639 --> 00:09:39.870 of that and you are all things. This is how people are desperate for 137 00:09:39.950 --> 00:09:43.230 good selves. People, you know, the the salary keep on raising, 138 00:09:43.389 --> 00:09:48.990 because finding good sells people is actually funny. made a stack when the next 139 00:09:48.070 --> 00:09:52.419 so much money, they are gone. They won't be going stuff. They're 140 00:09:52.460 --> 00:09:54.940 going to be easy. They go into some resort stuff and and, let 141 00:09:56.019 --> 00:09:58.580 you said, they're kind of you know, they bomb the candor that boss 142 00:09:58.620 --> 00:10:03.340 d because it's tough. So, because that's not only you've got all the 143 00:10:03.539 --> 00:10:07.809 demons, but it's also kind of a catterpillar becoming a butterfly, and then 144 00:10:07.850 --> 00:10:11.009 the butterfly becomes every yeah, yeah, like you need to regenerate. That's 145 00:10:11.049 --> 00:10:16.049 all the time. And and here's the thing, and it happens on every 146 00:10:16.129 --> 00:10:18.690 single level. Right. I mean, good goodness knows how many. Let's 147 00:10:18.690 --> 00:10:22.960 just talk about beast pace as companies, and I guess there must be what, 148 00:10:24.080 --> 00:10:26.720 I don't know globally right now. Fiftyzero, maybe a hundred thousands as 149 00:10:26.759 --> 00:10:31.480 companies. I would I would again. And then this is just wildly plucking 150 00:10:31.480 --> 00:10:39.990 numbers out. Yet as probably maybe Fivezero, maybe fivezero really amazing brilliant Cros 151 00:10:41.509 --> 00:10:43.789 that you could like, you can go. You know what that CRO is 152 00:10:45.549 --> 00:10:48.070 like. You know, incredible. They have known exactly what to do. 153 00:10:48.549 --> 00:10:52.259 They've got playbooks that can be dynamic to the company and not just one playbook 154 00:10:52.299 --> 00:10:56.059 for like they take around with them. Maybe Fivezero, and that's probably like 155 00:10:56.379 --> 00:10:58.580 going. That's probably too big a number. And there are Fiftyzero or a 156 00:10:58.620 --> 00:11:01.779 hundred thousand like companies that are trying to look for these five five thou. 157 00:11:03.059 --> 00:11:07.529 There's a really major talent problem. There's not a volume problem that she's lots 158 00:11:07.529 --> 00:11:11.090 and lots of people in the industry but much as I said before, we're 159 00:11:11.129 --> 00:11:15.570 all out. All of us are uneducated. I am on educated right, 160 00:11:15.970 --> 00:11:18.320 we all are, and we're forced to learn on the job. So how 161 00:11:18.360 --> 00:11:20.799 do you fix this? Right? So going back so so going to the 162 00:11:20.919 --> 00:11:28.080 solution and we're actually venture backs. We took a small convertible loan note and 163 00:11:28.279 --> 00:11:31.519 we've only been going license about October, two thousand and nineteen. But I 164 00:11:31.559 --> 00:11:35.549 remember a VC said something to me that I've never forgotten. I think it's 165 00:11:35.549 --> 00:11:39.509 just beautiful, for which is the root solution to all problems in the world 166 00:11:41.350 --> 00:11:43.629 is education. And I was like and when she said that to me I 167 00:11:43.750 --> 00:11:48.500 was like wow, that's a really big statement, but I love it, 168 00:11:48.700 --> 00:11:52.580 like I really love it, and I'd thought about it for weeks and weeks 169 00:11:52.580 --> 00:11:54.740 and I still talk about it even now. I even like this in Google 170 00:11:54.820 --> 00:11:58.460 searching, thinking like is this but actually it's kind of kind of makes sense 171 00:12:00.059 --> 00:12:03.409 that obviously governments or other worlds then trillions combined in education. It's critical. 172 00:12:03.490 --> 00:12:07.210 It's critical, critical, critical. It was always going to be remote and 173 00:12:09.330 --> 00:12:13.929 I know from being a very high pressure environment in sales this model of like 174 00:12:13.370 --> 00:12:18.799 a day of teaching is just ridiculous. A human beings don't learn very well 175 00:12:18.960 --> 00:12:22.600 in like a full day of learning or even a half day. But more 176 00:12:22.600 --> 00:12:28.279 importantly than that, within a sales environment that's taking reps off the front line 177 00:12:28.360 --> 00:12:33.750 for a long time and that's just not really workable. So we started, 178 00:12:33.789 --> 00:12:39.269 we started building like learning tracks and courses and learning pathways, but we only 179 00:12:39.389 --> 00:12:41.710 teach. Well, we kicked off the business teaching three hours per week, 180 00:12:43.029 --> 00:12:48.419 but from feedback has been two hours is actually more optimum, not actually because 181 00:12:48.460 --> 00:12:52.500 we're taking time off the front line, but because the classes are so practical 182 00:12:52.019 --> 00:12:56.899 and people are learning stuff that've never learned before. People needed time to process, 183 00:12:56.460 --> 00:13:00.289 think about how they're going to let implement better, discovery, calls, 184 00:13:00.330 --> 00:13:03.049 better, this, better, better, whatever it might be, into their 185 00:13:03.250 --> 00:13:07.970 working week. But but by doing this kind of like to one our classes 186 00:13:07.450 --> 00:13:11.919 in a week, it also enabled what's called experiential learning. And what experiential 187 00:13:11.919 --> 00:13:16.919 learning means. It's basically a plush way of saying learn something and then apply 188 00:13:16.000 --> 00:13:20.720 it immediately, and that is how you is one of the most effective ways 189 00:13:20.759 --> 00:13:24.679 of embedding knowledge is to learn something and then immediately like apply that knowledge, 190 00:13:24.960 --> 00:13:28.950 and that beds in that good behavior, it beds in that best practice. 191 00:13:30.389 --> 00:13:35.149 And the vision is one day we will teach class sizes, because we teach 192 00:13:35.269 --> 00:13:39.750 live classes. That's the other big important thing that we do. And you 193 00:13:39.830 --> 00:13:41.700 know, two weeks ago we had our first thousand person class. We have 194 00:13:41.980 --> 00:13:46.419 thousand people and you imagine ray what a thousand person classroom would look like. 195 00:13:46.460 --> 00:13:50.379 It would be insane, like wow, okay, concert hall. But we 196 00:13:50.500 --> 00:13:54.500 did it. We have a thousand people and we taught them. It was 197 00:13:54.500 --> 00:13:58.450 a fantastic class. Sam Nelson, who's ahead of str outreach, may have 198 00:13:58.529 --> 00:14:01.730 actually took part of that session. Yeah, that was me. Was Monday, 199 00:14:01.850 --> 00:14:05.889 that this week, but doing be far yea one day, thousand people. 200 00:14:05.970 --> 00:14:09.289 That's good. Didn't and it didn't feel like a thousand people right. 201 00:14:09.289 --> 00:14:11.399 It felt quite busy now, and that's why they like about it. You 202 00:14:11.480 --> 00:14:15.600 know, I think. I think what's her and I think with some Nelson 203 00:14:15.679 --> 00:14:18.240 is important. You know, you also have people work quite he's are disruptive, 204 00:14:18.360 --> 00:14:22.000 like stremely knowledge of what at are doing. It okay, and I 205 00:14:22.120 --> 00:14:24.629 think that's I'd like you to speak on it a bit about that because, 206 00:14:24.669 --> 00:14:30.909 yeah, I think this is key. You know it in education. You 207 00:14:30.950 --> 00:14:35.629 are see to have someone that the pidagogy in a way. I don't know 208 00:14:35.669 --> 00:14:37.269 if that that makes sense, in a you know, it's kind of a 209 00:14:37.350 --> 00:14:41.779 French wild that lad. Yeah, theglog. You can you need more someone 210 00:14:41.820 --> 00:14:45.220 who's been there, who was done it, someone who's got really explained. 211 00:14:45.580 --> 00:14:48.139 You've got people out have brought some of the best book I've read actually coming 212 00:14:48.259 --> 00:14:54.210 to teach your best room. But I find that quite amazing. We're taking 213 00:14:54.250 --> 00:14:56.690 a very, very, very best thought, leaders, thinkers, experience, 214 00:14:56.769 --> 00:15:01.490 people, people on the frontline still and taking their brilliant and turning it into 215 00:15:01.529 --> 00:15:07.840 like courses and in very interactive high learning design principal courses and and it's having 216 00:15:07.879 --> 00:15:11.919 a massive effect and as we have completion rates of like eighty percent plus of 217 00:15:13.000 --> 00:15:16.480 our courses because you're learning directly from these very, very, very special people. 218 00:15:16.480 --> 00:15:20.549 And we have people at Mark Proverge, we have yes sam Sam Sam 219 00:15:20.669 --> 00:15:26.389 Nelson. We're got to go called Pete Crosby, who's designing a cro course 220 00:15:26.509 --> 00:15:30.710 with Mandy Cole. Mandy Cole took living social from zero to seven hundred and 221 00:15:30.750 --> 00:15:33.629 fifty million in revenues to quire placed a living social. We have, at 222 00:15:33.669 --> 00:15:37.379 least I think she was. She went in a tableau of five million dollars 223 00:15:37.460 --> 00:15:41.419 and help them get from five million dollars as SMO to a billion dollars in 224 00:15:41.740 --> 00:15:46.980 revenue. And you can get you can learn from her. Yeah, that's 225 00:15:48.059 --> 00:15:52.490 what directly these are the people that you. Technically, Weishuld when you reach 226 00:15:52.570 --> 00:15:54.889 to yourself and love are you like if I could just on the awesome when 227 00:15:54.970 --> 00:16:00.409 these people have done one, because that's a and and then you give you 228 00:16:00.769 --> 00:16:03.320 give us your postunity to do it. And now said I mean in fact 229 00:16:03.360 --> 00:16:08.039 we've been I've said it many time on podcast when I'm speaking to see our 230 00:16:08.039 --> 00:16:14.679 rows or people who are trying to scale businesses. It's like we need an 231 00:16:14.759 --> 00:16:17.519 academy. I don't know you could it, but maybe you could have the 232 00:16:17.559 --> 00:16:21.830 sells impact agademy. But we do school. An Academy are something. Yeah, 233 00:16:21.909 --> 00:16:27.590 that a body of some sort that really educate people on now to sell, 234 00:16:27.789 --> 00:16:33.100 but not, as you said, not a powerpoint presentation, not the 235 00:16:33.259 --> 00:16:37.740 box LMS platform, because I am doing it once and I'm excited about the 236 00:16:37.779 --> 00:16:41.059 first being because I'm a your employee. Six months later, are you? 237 00:16:41.179 --> 00:16:45.179 Don't you know? You probably brewing a coffee where the training is going in 238 00:16:45.299 --> 00:16:47.649 the background. You take the box at the end and I'd see it does 239 00:16:47.690 --> 00:16:52.090 done, sort it, and I think that's that's what's really important. And 240 00:16:52.649 --> 00:16:56.889 do you have any stats about the difference between life classroom and a nms platform, 241 00:16:56.970 --> 00:16:59.610 for example, because obviously, yes, that's that's too big, that 242 00:16:59.690 --> 00:17:02.879 doesn't knows a way to get people up to speed. But you see your 243 00:17:03.080 --> 00:17:07.920 medium to be more impactful, more gaging. What's? Oh yeah, I 244 00:17:07.000 --> 00:17:11.400 mean so again in like fancy language within learning. It's cool, you know, 245 00:17:11.519 --> 00:17:18.630 synchronous or asynchronous learning, and and Sagreans just mean like. So we've 246 00:17:18.630 --> 00:17:22.670 always we do record everything so you can catch up to you if you miss 247 00:17:22.789 --> 00:17:26.349 class. But I you know, I've heard anecdotal evidence of people that have 248 00:17:26.470 --> 00:17:30.660 signed up to like linkedin learning and no one uses it. And actually, 249 00:17:32.099 --> 00:17:36.140 if you just think about your own experience, what I think on demand only 250 00:17:36.220 --> 00:17:38.579 learning is the one of the big problems with it is it puts too much 251 00:17:38.700 --> 00:17:42.420 on us, on the learner to be disciplined enough to actually go through it 252 00:17:42.500 --> 00:17:48.369 themselves. Right and, and I can promise you, twelve hours of learning 253 00:17:48.849 --> 00:17:53.930 in an on demand environment feels really overwhelming. Twelve hours of live learning with 254 00:17:55.089 --> 00:17:56.730 some of the best names in the world. It's that sounds like fun. 255 00:17:57.569 --> 00:18:02.640 And we see like and it's scheduled right, so it's in your calendar. 256 00:18:02.960 --> 00:18:06.799 So like, oh great, so it's for clock, it's by class with 257 00:18:06.880 --> 00:18:10.240 mark reverse. I've been looking forward to this all day Bang, you're on 258 00:18:10.559 --> 00:18:14.109 there's one of your heroes in the industry teaching you and you can ask questions 259 00:18:14.190 --> 00:18:18.069 and there's there's polls, there's quizzes that it's an interactive environment. So the 260 00:18:18.150 --> 00:18:22.789 schedule piece is really, really important. The experience is just in more important. 261 00:18:22.829 --> 00:18:26.349 I mean just even if you seatures, think about you know, would 262 00:18:26.349 --> 00:18:29.940 you rather watch a live concert on TV or would you like would you rather 263 00:18:30.019 --> 00:18:33.940 watch it pretty like recorded, like a week later? I mean there's a 264 00:18:33.380 --> 00:18:37.980 line has got quite a special buzz about. I've got that. Put word 265 00:18:40.140 --> 00:18:41.849 AIDS. Whence in your game, you know, because you've always get a 266 00:18:41.930 --> 00:18:48.609 text. You can see our team. Someone would think is not this is 267 00:18:48.730 --> 00:18:52.289 the buzz has gone. You know you I want to watch it afterwards, 268 00:18:52.289 --> 00:18:55.880 but the buzz has gone. But there's something much, much more like fundamentally 269 00:18:55.920 --> 00:19:00.160 important with with live in our industry when we're trying to teach teach lots of 270 00:19:00.200 --> 00:19:02.960 people at the same time, and that is a lot of our customers have 271 00:19:03.160 --> 00:19:06.440 like multiple teams in different countries, right, let's the UK and us, 272 00:19:07.160 --> 00:19:11.230 and particularly when we're in this kind of like lockdown world, is that live 273 00:19:11.390 --> 00:19:17.029 means you all learn at the same time. And what tends to happen is 274 00:19:17.549 --> 00:19:22.509 teams will basically schedule a break after class that we've taught. Will bring me 275 00:19:22.589 --> 00:19:26.500 into whole team back together and they'll talk about what Sam Nelson's just been talking 276 00:19:26.539 --> 00:19:30.059 about with how about a great sequence, or how do you like the best 277 00:19:30.180 --> 00:19:33.700 modern like sales school and structure, the opening, and I'll talk about it 278 00:19:33.700 --> 00:19:37.220 as a team and then learning together as a team and then it embeds. 279 00:19:37.579 --> 00:19:41.250 The knowledge him gets embedded as a team and people start like bouncing off each 280 00:19:41.289 --> 00:19:45.210 other. We had to sing him in our we have a course called managing 281 00:19:45.250 --> 00:19:49.369 the complete sales like absolutely brilliant for a eas and there's one acronym in that 282 00:19:49.609 --> 00:19:53.480 course which everybody loves and it's called bad fat and it's called and it means 283 00:19:53.559 --> 00:19:57.319 book a meeting from a meeting right, because so many reps, you know, 284 00:19:57.720 --> 00:20:02.039 don't book the next meeting in the phone goes down, even after a 285 00:20:02.079 --> 00:20:06.119 very great discovery called and they can't get them back on and they can't get 286 00:20:06.200 --> 00:20:11.109 them back and all the replings next them always put it in, so raptus 287 00:20:11.150 --> 00:20:14.430 miss it. But Band Fan, honestly, when people go through our courses, 288 00:20:14.789 --> 00:20:18.150 bad fan becomes like then I get literally emails and like messages on linked 289 00:20:18.150 --> 00:20:22.740 to people saying, dude, band fans gone nuts in my company. It's 290 00:20:22.819 --> 00:20:26.380 great. Everybody's talking Bampan. I hap want two days ago. It's changed 291 00:20:26.539 --> 00:20:30.059 our velocity of our deals. It's increasing our win rate and like well, 292 00:20:30.140 --> 00:20:34.619 not surprised because you're not letting your your prospects just disappear and you can't get 293 00:20:34.660 --> 00:20:38.690 them back on the pool. So, but that's what happens with this learning 294 00:20:38.730 --> 00:20:42.730 at the same pace is you all pick up this great, you know, 295 00:20:42.890 --> 00:20:48.970 fairly foundational, but this great bit of best practice as a team and then 296 00:20:48.049 --> 00:20:52.519 you like you get better as a team, and that you can do with 297 00:20:52.680 --> 00:20:55.759 live. You can't do that with on demank. You definitely can't do that 298 00:20:55.839 --> 00:21:00.880 with book. Yeah, yeah, so do you think the the initiative of 299 00:21:02.359 --> 00:21:07.109 investing in in SOS, develop in personal cells, training personality, serves development, 300 00:21:08.069 --> 00:21:11.150 is Sophie I, should be led by the company, for they the 301 00:21:11.190 --> 00:21:15.829 body that kind of employ you, or the employer, or do you think 302 00:21:15.869 --> 00:21:22.099 you should be done by the individual? Or we're actually opening up single user 303 00:21:22.180 --> 00:21:26.299 pricing in a couple of months time so people can actually access this on an 304 00:21:26.299 --> 00:21:29.859 individual basis. People, I think people will expense it back to the company 305 00:21:29.940 --> 00:21:33.650 or some people much pay for out out of their pocket. Look, and 306 00:21:33.769 --> 00:21:37.930 we're not. This is a little bit of a self serving question, but 307 00:21:40.609 --> 00:21:45.130 everyone's going to accept that this is a major problem and and we need a 308 00:21:45.329 --> 00:21:48.359 skate these people. And it blows my mind when companies can say, yeah, 309 00:21:48.359 --> 00:21:51.440 we haven't really got time, have really got time to do this? 310 00:21:51.599 --> 00:21:55.640 I'm like, you're just that. Is that? That's not the fire ide 311 00:21:55.720 --> 00:22:00.119 effective people. You have to sharpen the soul. Go and sharpen that. 312 00:22:00.240 --> 00:22:03.390 So stop going crazy at that tree. You're burning all your energy, campmer, 313 00:22:03.509 --> 00:22:08.470 so you increase the productivity. Take One our side. Do Sharper, 314 00:22:08.710 --> 00:22:11.829 you come back. You're going to encourage your productivity by two times. Is 315 00:22:12.190 --> 00:22:17.259 Life Easy? It's at that makes me crazy as well. Yeah, even 316 00:22:17.380 --> 00:22:22.539 sometimes I speak to clients and stuff and someone told me, I can't remember 317 00:22:22.700 --> 00:22:25.500 it was, he was one of the presidents of the United States. Is 318 00:22:25.579 --> 00:22:30.250 We maybe Barack Obama of job, the Bosha whatever, someone who was like 319 00:22:30.410 --> 00:22:36.369 President of the United States? Still Reading Ninety eight book a year? Wow, 320 00:22:37.049 --> 00:22:41.410 nine eight book a year, right, I probably do a probably will 321 00:22:41.490 --> 00:22:45.359 read nine skate book in my life time. You know you've got that, 322 00:22:45.480 --> 00:22:49.079 that that appetite for learning, for knowing, is really what develops people. 323 00:22:49.160 --> 00:22:53.319 Will you know? It's a whole like, yeah, learning mindset and going 324 00:22:53.359 --> 00:22:59.430 back something easaid about earlier on you. You can have a pretty closed mind 325 00:22:59.950 --> 00:23:03.029 if you think you know everything, if you think you can set through a 326 00:23:03.109 --> 00:23:06.829 class with Sam Nelson. He's achieve what he's done. He's at the cutting 327 00:23:06.869 --> 00:23:08.549 edge of what he's doing right now. But, for example, class, 328 00:23:08.630 --> 00:23:15.539 I joined it just obviously experience what it's might spare thousand person class. He 329 00:23:15.660 --> 00:23:21.259 was talking about look, lowcase, lowcase subject lines, based on data. 330 00:23:21.740 --> 00:23:26.220 Low case subject lines and prospective emails work better, and then putting capitals in. 331 00:23:26.250 --> 00:23:30.970 Why they just does now like that really is that is that? Is 332 00:23:32.009 --> 00:23:36.450 that knowledge that everyone knows? I don't think so. I hear people say 333 00:23:36.490 --> 00:23:37.809 this. I I really, I really like it. At back is like 334 00:23:38.170 --> 00:23:41.920 if I if I gets for an hour long interactive class and I pick up 335 00:23:42.039 --> 00:23:45.920 one thing, that can make a difference. But that's what I think the 336 00:23:47.039 --> 00:23:49.880 real story, mastering, the genius is structurally pick up a use from mother 337 00:23:49.920 --> 00:23:53.680 of people. Yeah, I really want to be effective, you just got 338 00:23:53.759 --> 00:23:56.430 to learn from US als. You know this is very simple. You get 339 00:23:56.470 --> 00:24:00.269 it all on your own. But you know, it's and that's a question. 340 00:24:00.390 --> 00:24:04.190 Maybe that that's interesting and you need to be destructive here. You know, 341 00:24:04.349 --> 00:24:08.910 sells. People have subcliche. I must sells guy, I know it 342 00:24:10.059 --> 00:24:14.779 all. I sell stuff. Let me do it. Move Away. I 343 00:24:14.859 --> 00:24:18.859 can speak to people, I can charm them. You know, I don't 344 00:24:18.900 --> 00:24:25.369 need your training. HMM, okay, yeah. Do you think that it's 345 00:24:25.970 --> 00:24:29.769 a creciate? Is True? Do you come across that? Do you see, 346 00:24:30.490 --> 00:24:33.650 if you tell you byselves, guys are like that, defeated. Know 347 00:24:33.730 --> 00:24:37.769 at all. What's the what's the next step? That because I as a 348 00:24:37.849 --> 00:24:40.640 appretient, that's probably what people thing. And there's a while we don't three 349 00:24:40.680 --> 00:24:42.039 o the time, while we don't free see the value, because our guys 350 00:24:42.079 --> 00:24:47.440 are only to be to our again for your stuff. Did you know? 351 00:24:47.559 --> 00:24:51.480 I think the happy thing is we don't we don't encounter that that often, 352 00:24:52.279 --> 00:24:56.430 which is good because, but, but, but, I think as well. 353 00:24:56.349 --> 00:25:00.869 I mean we actually stay away from the word sales training. It just 354 00:25:00.029 --> 00:25:07.940 conjures up so many bad connotations and if you think about like modern sales, 355 00:25:07.980 --> 00:25:11.859 it's not just okay, how you how your best manager sells cycle, you 356 00:25:11.900 --> 00:25:15.460 know, qualified opportunities to close one. It's really complex. What okay, 357 00:25:17.460 --> 00:25:18.619 if someone said I think I know all, I'd say, okay, we'll 358 00:25:18.660 --> 00:25:23.569 tell me exactly how you use linkedin for like really effective selling and prospecting. 359 00:25:25.009 --> 00:25:29.730 Are you a master of leveraging the most powerful business network in the world? 360 00:25:29.769 --> 00:25:33.170 Are you probably not right? Well, my okay, you are great. 361 00:25:34.250 --> 00:25:38.359 So tell me next video. Do you know everything there is to know about 362 00:25:38.400 --> 00:25:44.960 you effectively using video in sales and prospecting? Surely you don't so? Like 363 00:25:45.240 --> 00:25:48.920 there are lots of like specialists, like you know, using the direct mail 364 00:25:48.960 --> 00:25:52.509 channel. There's quite new. Like these things are new, and this goes 365 00:25:52.589 --> 00:25:57.069 right back to the problem of who can solve this problem. Traditional education can't, 366 00:25:57.470 --> 00:26:03.269 because what's happening is the pace of change is so fast that people can 367 00:26:03.299 --> 00:26:07.380 barely kind of keep up. So if you you literally say in such a 368 00:26:07.460 --> 00:26:11.180 fast paced industry, but you know you don't, you're basically not going to 369 00:26:11.220 --> 00:26:15.539 progress very final career. The other thing to say is that a lot of 370 00:26:15.660 --> 00:26:18.970 what we're teaching as well is like, okay, now you're a great a. 371 00:26:18.609 --> 00:26:22.529 you've got all these great skills, you've got this great core competence now 372 00:26:22.569 --> 00:26:25.650 you want to move to team lead. You don't know anything about management, 373 00:26:25.730 --> 00:26:27.369 my friend, because you've never done it before. So now you need to 374 00:26:27.410 --> 00:26:33.200 start understanding some principles around coaching. You need to understant understanding with some principles 375 00:26:33.240 --> 00:26:37.480 about management and the difference may between leadership and management, and start like that 376 00:26:37.559 --> 00:26:41.559 that journey, because if you want to start moving into like team lead and 377 00:26:41.799 --> 00:26:45.799 managing a team was as a manager, into VP sales, into Crro, 378 00:26:47.269 --> 00:26:51.069 there is a lot to learn, my friend, and we help people on 379 00:26:51.150 --> 00:26:53.430 that, on that journey to and a look, I'll tell you another little 380 00:26:53.470 --> 00:26:57.910 bit of our secret source, the people that teach and that we have it. 381 00:26:59.069 --> 00:27:02.339 We have someone that's been working with us for pretty much almost from the 382 00:27:02.380 --> 00:27:07.539 beginning. He was the ex Vice Chancellor of Cape Town University and he's a 383 00:27:07.619 --> 00:27:11.059 really like a real online learning goods he's been helping us a lot with our 384 00:27:11.059 --> 00:27:15.730 learning design, with our pedagogy, and he said to me when he was 385 00:27:15.769 --> 00:27:22.170 running, you know, Kate Town University, he's like the most effective professors 386 00:27:22.490 --> 00:27:26.569 right, not the ones with the greatest knowledge. They were the ones that 387 00:27:26.849 --> 00:27:30.279 had a performance, they were the ones that look command are a room, 388 00:27:30.799 --> 00:27:36.079 the ones that literally like he use the word performance right, and so that's 389 00:27:36.240 --> 00:27:40.319 that's actually a really critical part of this as well. Is that actually as 390 00:27:40.440 --> 00:27:45.630 energy. There's there's there's there's performance, it's there's there's an entertainment twist, 391 00:27:45.950 --> 00:27:52.230 very subtle, there's an entertainment twist as well. So it's really really importact 392 00:27:52.230 --> 00:27:56.069 that that piece is a really part of important part of the the overall you 393 00:27:56.150 --> 00:27:59.660 know, the lives, the schedules, the big, big name. You 394 00:27:59.779 --> 00:28:03.339 know, the on screen presence and the end and the Internet and the interaction 395 00:28:03.500 --> 00:28:07.380 and the learning design all combine to create you know, we'd like, I 396 00:28:07.420 --> 00:28:11.859 say, we see so such a completion rates. It's on it's unbelievable. 397 00:28:14.289 --> 00:28:17.089 Well as brand. Unfortunately, we get into the end of its pull. 398 00:28:17.970 --> 00:28:21.490 So what I would like you to do, I would let you to to 399 00:28:21.609 --> 00:28:25.690 share more details as to our people can on board their team. So if 400 00:28:25.730 --> 00:28:30.200 you are selves director, if you I see you, if you are see 401 00:28:30.279 --> 00:28:33.480 our or even if you are Cem or or whoever you want to build up 402 00:28:33.480 --> 00:28:37.799 an a Dr Team or you want to scale your sellers team, I would 403 00:28:37.880 --> 00:28:42.910 really truly encourage you to go and shake the cells impact academy. But pull, 404 00:28:42.950 --> 00:28:45.390 how do we find you? I'll do we get in touch with your 405 00:28:45.470 --> 00:28:49.470 do people can carry on that conversation. Should get a set gate, learn 406 00:28:49.630 --> 00:28:56.059 developed, send more be my exertion sells leadership marks in leadership marketing Reps. 407 00:28:56.140 --> 00:29:00.500 if we cover the entire think rev ups. Yeah, so, and simple 408 00:29:00.579 --> 00:29:07.099 things is just go to our site. So that's sales impact dot io and 409 00:29:07.259 --> 00:29:11.609 you can then get in touch with us there. You can always contact me 410 00:29:11.650 --> 00:29:18.450 on Linkedin and just find me or five field with pretty noisy on on Linkedin. 411 00:29:18.529 --> 00:29:22.690 You can't miss us. And Yeah, look, we'd love to help. 412 00:29:22.730 --> 00:29:26.319 I think every every beach company needs needs to have this. It's a 413 00:29:26.359 --> 00:29:33.440 subscription model. It's accessible and affordable to any any company. It's kind of 414 00:29:33.480 --> 00:29:38.230 it's based on it's based on seats. We teach at four PM, which 415 00:29:38.269 --> 00:29:41.829 is also works in America. It's a splock in the morning on the West 416 00:29:41.869 --> 00:29:47.789 Coast, ten OCL eleven o'clock on the on the East Coast we are we 417 00:29:47.910 --> 00:29:51.029 have thutty forty employees. Now that about thirty five employees. Now we have 418 00:29:51.150 --> 00:29:53.900 twenty two courses. We're going to be adding twenty every quarter. We're adding 419 00:29:53.940 --> 00:29:59.900 to the teaching roster every every almost weekly. Now you know we're scaling. 420 00:29:59.980 --> 00:30:02.779 We work with over, well, over a hundred companies. We have fourzero 421 00:30:02.980 --> 00:30:06.819 leans on the platform. We expect that to be twenty Fivezero by the end 422 00:30:06.819 --> 00:30:11.650 of the year. So it's it's really happening. It's very exciting and to 423 00:30:11.809 --> 00:30:15.769 think that we're having the impact that we're having and the case studies are fantastic 424 00:30:15.970 --> 00:30:18.730 and the sentiment we have with the learners, it's just as just an amazing 425 00:30:18.849 --> 00:30:22.960 it's kind of overwhelming in many ways, but it's just yeah, I have 426 00:30:23.039 --> 00:30:26.079 to say, Rom I'm honestly having the time of my life. Yeah, 427 00:30:26.079 --> 00:30:30.720 and helping people at scale is just and just a great feeling. Basically, 428 00:30:30.839 --> 00:30:36.190 absolutely, that's just right down. We're look you know. As you know, 429 00:30:36.269 --> 00:30:38.549 we are promoting from weed in. Well big on that of the projects. 430 00:30:38.589 --> 00:30:42.069 So I don't make sure I don't do a newly promote you good sets 431 00:30:42.109 --> 00:30:47.470 gay that I've known managing teams, get onto your bloodform and a lot of 432 00:30:47.549 --> 00:30:51.059 thing up to us. Hopefully be a case to us in the next in 433 00:30:51.180 --> 00:30:53.619 the next two sper months. Amazing. But Yeah, the meantime, I 434 00:30:53.660 --> 00:30:59.460 think I think with the guys are got is is really incredible. I think 435 00:30:59.579 --> 00:31:02.660 the ads, grades and I would like to thank you for all the time 436 00:31:02.740 --> 00:31:06.170 today, because I was really looking forward to that conversation. Thank yeah, 437 00:31:06.529 --> 00:31:11.690 thank you very much for inviting me on right appreciate it. operatics has redefined 438 00:31:11.849 --> 00:31:17.970 the meaning of revenue generation for technology companies worldwide. While the traditional concepts of 439 00:31:18.089 --> 00:31:22.440 building and managing inside sales teams inhouse has existed for many years, companies are 440 00:31:22.519 --> 00:31:27.720 struggling with a lack of focus, agility and scale required in today's fast and 441 00:31:27.920 --> 00:31:34.470 complex world of enterprise technology sales. See How operatics can help your company accelerate 442 00:31:34.509 --> 00:31:41.990 pipeline at operatics dotnet. You've been listening to be tob revenue acceleration. To 443 00:31:41.109 --> 00:31:45.589 ensure that you never miss an episode, subscribe to the show in your favorite 444 00:31:45.630 --> 00:31:48.259 podcast player. Thank you so much for listening. Until next time.

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