146: Everything You Need To Know About B2B Influencer Marketing

Episode 146 March 02, 2023 00:27:55
146: Everything You Need To Know About B2B Influencer Marketing
B2B Revenue Acceleration
146: Everything You Need To Know About B2B Influencer Marketing

Mar 02 2023 | 00:27:55

/

Show Notes

When people think of influencer marketing, their mind typically turns to social media stars promoting B2C brands on Instagram and TikTok.

Yet, this modern marketing style is more common in the B2B industry than you may think, and is incredibly effective at boosting positive brand awareness.

After all, people don’t just trust companies anymore – they trust people. This is exactly why the likes of referrals, word-of-mouth promotion and influencer marketing work so well.

In this episode of B2B Revenue Acceleration, Catarina Hoch (VP of Global Marketing, Operatix) sits down with Justin Levy (Director of Social & Influencer Marketing, Demandbase).

They discuss all things B2B influencer marketing related, including the benefits, best practices and how to create a campaign that elevates your brand.

Justin Levy shares his advice in finding a natural fit for your niche, how to approach influencers for collaboration and what a B2B influencer campaign actually looks like.

If you want to try B2B influencer marketing or are curious to know more, listen in to the conversation now.

Other Episodes

Episode

April 24, 2019 00:15:15
Episode Cover

37: How Well Do You Know Your Competition? w/ Chris Geisert

There’s only one letter between losing and closing a deal. It’s also the first letter in competition. And guess what? You should know your...

Listen

Episode

January 01, 2020 00:26:36
Episode Cover

67: What Exactly Does a Product Marketer Do? w/ Suda Srinivasan

If you’ve been in tech long, you know about product marketers. But here’s the question: What do product marketers actually do?  That’s the question...

Listen

Episode

July 03, 2019 00:23:49
Episode Cover

47: How to Maximize Customer Referrals w/ Melinda Marks

The best sales people aren’t on your sales team. In fact, the best sales people don’t even work at your company.  Hint: They pay...

Listen