145: How to Create Breakthrough CX Strategies to Increase Sales and Profitability

Business leaders across the board have realized the benefits of putting customers first in their strategies, with customer experience (CX) becoming a focal point for many organizations.

Great customer experience is critical to your business' success. After all, a happy customer is one that will not only stay loyal but promote your business to their contacts through word-of-mouth and referrals. 

If you want to boost predictable revenue and customer retention while increasing both brand advocacy and sales then customer experience should be a core part of your strategy. 

But where do you start? Whether you want to start building a strategy from scratch or strengthen your current plan, the latest episode of the B2B Revenue Acceleration podcast is for you.

Our host Aurelien Mottier (CEO and Co-Founder, Operatix) sat down with Sally Nowroozi (Principal CX Evangelist, Salesforce) to explore the world of CX.

Sally gives her advice on strategising and measuring results when creating a successful CX strategy, as well as best practices and mistakes to avoid.

Delve into the conversation now, and start building your prosperous CX strategy today.