151: Measuring Content Marketing Success

Episode 151 May 11, 2023 00:43:21
151: Measuring Content Marketing Success
B2B Revenue Acceleration
151: Measuring Content Marketing Success

May 11 2023 | 00:43:21

/

Show Notes

It’s no secret that content marketing is essential for driving traffic, brand awareness and inbound leads. After all, an amazing solution won't be of much use if no one knows about it.

 

So, you’ve developed a great marketing strategy and started rolling it out, but how can you determine its effectiveness? 

 

Using the right metrics to revamp your marketing plan can not only boost conversion rates but position your business as a thought leader in your industry. 

 

In this episode of B2B Revenue Acceleration, host Aurelien Mottier (Co-Founder and CEO, Operatix) sat down with Matt Laybourn (Founder, Rockee) to discuss how to measure content marketing success effectively. 

 

Matt shares his expertise on what metrics marketers should be looking at, going beyond keyword positions and page views to accurately attribute ROI to content. This includes exploring the benefits of using a unique scoring system on blog posts, and how this data can boost your strategy.

 

Discover these invaluable insights by listening to the latest episode of B2B Revenue Acceleration.

Other Episodes

Episode

November 14, 2018 00:17:21
Episode Cover

20: The Power of Business Communities w/ Sangram Vajre

Does building a community actually generate business? Sangram Vajre, co-founder and Chief Evangelist for Terminus and host of the daily #FlipMyFunnel podcast,  came on...

Listen

Episode

February 27, 2019 00:18:51
Episode Cover

32: 6 Tips to Generate ROI From Trade Shows w/ Hannah Mans

Branded pens. You’ve probably got a stash of them in your laptop bag from that last trade show you attended. But have you ever...

Listen

Episode

August 13, 2020 00:31:00
Episode Cover

84. IT Channel Landscape: What Is the Next Normal? w/ Barrie Desmond

The IT channel landscape is never going to look the same again. There are 4 stages to responding to disruption. Which one are you...

Listen