Episode Transcript
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You were listening to be tob revenue
acceleration, a podcast dedicated to helping software
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executives stay on the cutting edge of
sales and marketing in their industry. Let's
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get into the show. Welcome to
the very first episode of the B Tob
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Revenue Acceleration show. We're here today
with Aralian Martian. He's the host of
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the show. My name is Jonathan
Green. I'm actually one of the producers.
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Today I'll be talking to Aralian about
what you, the listener, can
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expect from this podcast. But before
we jump into that, Aralian, thank
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you so much for taking some time
at your schedule allowing me to interview today.
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And am I pronouncing your name correctly? Well, thank you very much,
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Nathan. Yes, actually it's a
very good pronunciation of my very complex
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first French name. But to make
your life easy, my nickname is actually
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a race. So why as a
shot for already and which is in use
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by most of most of the people
I walk with, prospect clients, and
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I go by by you re already, and so whatever you find is simplest
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for you, just go and use
it. Will Perfect. Will will start
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with ray then. So right,
maybe you can tell us a little about
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yourself. Sure. So, the
CEEU and Co found the autoporatis and,
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I guess, the most important and
in the context of this podcasts, I've
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had the opportunity over all the course
of my career to walk every single step
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of the seals and marketing process for
Bob Software companies. So when I started
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insides, are really started at the, guess, at the deep bottom of
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the pipeline generation, the cells generation, the demon generation, which was really
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picking up the phone, sending email, prospecting from cold prospects and all the
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yether've been progressing to at of sales
and of marketing up to who I am
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now as the CEO of operatics.
So quite a full on view and hopefully
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lots of experience around certain marketing to
share with everyone that will be listening to
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this podcast. Yeah, absolutely,
that's beantas. Second where you did you
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know you have mentioned opera addicts.
So they're actually the ones responsible for producing
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this podcast. Maybe you can tell
us a little about what you and your
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team do at operatics? Yeah,
that's correct, general and so a tooporatics
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in innocence. What we do?
We helped be to be software companies,
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or B to be oudware companies in
the IT industry to do three things.
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Really accelerate their on top price revenue, and that will be through on top
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price DMA generation, program account based
marketing, account base selling activities. We
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also helped organization to accelerate the mid
market revenue, and that would be through
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the identification of opportunities that we can
then pass onto that team up to operatics,
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being able to close off the cell
cycles and bring the revenue in,
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if you will, ease out directly
or fulfilling through a channel partner and less
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Lee what we do. The last
type of services that we provide for our
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clients is around the channel. Well, we ELP our clients in accelerating the
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recruitment of new channel partners, accelerating
the enablement of those general partners, but
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also work on what we call the
channel activation, which ultimately means bringing the
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partners to revenue. So that's what
we do for our clients. I guess
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what we would also add, which
I think is really important from a from
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a US Peo perspective, is the
fact that we've got the ability to deliver
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our services all across Europe with a
team of native speakers, as well as
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in North America and Latin America.
So we've got office is in San Jose,
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Dallas and London and we've got some
exciting planet about opening more phaces in
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Europe coming soon. That's fantastic.
Well, you know, and sort of
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obviously based on what you and your
team do, based on your experience,
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based on obviously the name of the
show that you know, the BB revenue
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acceleration show, if starting a paint
kind of a picture, but maybe you
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can tell sort of why you wanted
to start this podcast in particular. Sure.
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Well, with matting, we sat
down and I guess we define free
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real key area in as pe,
the reason why we wanted to get this
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podcast together. The first one is
about sharing our experience and best practices with
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the audience to give them relevant content. As we meet with new prospect as
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we meet with clients, were often
told that our level of knowledge of the
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market, on level of experience,
the best practices that we share are really
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valuable and I guess you would be
a little bit saddy. Who are to
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keep that all for us? So
so objective number one is ready to share
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that knowledge, to share that experience
that we we've developed over the years with
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the audience. The seconds angle that
we add in mind is really about giving
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a platform for clients and partners to
share the market knowledge as well as their
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findings in the market. So,
as you would imagine, operatics on its
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own is just one element of the
BTB cells and marketing mix. We've got
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a ton of partners that we work
with. It goes from equipment agencies to
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P agencies, to channel acceleration companies
to distribute us, and these goes on,
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and these people like us because we
like to work with people who are
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like minded, are coming with a
a full lots of experience and all full
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los of best practices, and we
also want to give a platform to those
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partners for themselves also to share with
the audience. So not focusing only on
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operatics and what we do, but
focusing on the market and the really issues
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that the market come across. And
the last reason why we want it to
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study this podcast is about building a
community of people who are passionate by the
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Bob Software Industry. Well, that's
fantastic, right. I know it's fantastic
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that you are sort of giving a
platform to this huge network expertise and thought
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leaders that you have that you've built
this community, as you mentioned, and
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you're going to be sharing all that
knowledge with your listeners, with your audience.
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So I think that's Antascic Ray.
What can your listeners sort of expect
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here as they listen from episode the
episode? That's that's a very good question.
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And the B to be reven new
acceleration is really a podcast dedicated to
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helping software executives to stay in touch
or undercutting age of cells and marketing techniques
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in our industry, whether they are
looking to follow emerging trends in the bit
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to be technology or to learn from
venture capital experts about their later strategies or
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ear about pipline and Revenue Acceleration tactics
are best practices, as we mentioned earlier
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on, or simply get more mileage
out of their own demand generation, or
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they don't need to work for wizards, or they don't need to use our
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services or the services of our partners. But to kind of summarize, this
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podcast is is really for you issue. You are again passionate about B to
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be software sales marketing and you have
a really willingness in increasing return on the
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investment that you are currently making as
an organization, just to give a little
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bit more smitt on the the Bonia. You know the I guess we're expecting
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each episode to feature US topics such
as channel strategy, be to be marketing
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tactics, account by selling, seal
overl demand generation, engagement, account based
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marketing, account based selling. Will
also have new concept about artificial intelligence,
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apply to cells, apply to marketing
automation. But all in all it's about
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spipelined revenue growth, accelerating market and
renew market entry and getting more, as
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I mentioned earlier, around from your
existing investment, getting more from your existing
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team. That's fantastic. Ray,
I know that you are, as you
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said, very passionate about sales and
marketing and revenue acceleration. I know that
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you're also sort of passionate about,
like you said earlier, community and connecting
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with your community, connecting with your
listeners, is definitely going to be one
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of your priorities through this show.
So, Ray, how can your listeners
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may be connect with you in case
they have ideas for potential episode topics or
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even guess that they think you should
feature on the show? Sure that would
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be very, very valuable. Like
we've got the website, thelu DOT operatics
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dotnet and I've got to marketing team
working with me. We've done a fantastic
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job at having a tons of cold
to action to get in touch with us,
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and I'm also working very closely to
our own sales and marketing team.
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So it's really rare that if an
inquiry is directed to me, doesn't come
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to my inbox. So is that
given to me? So one of the
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first way to engage with me with
the through our website. You can start
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a chat session with one of our
guys. You can send us a contact
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form and we will get in touch
with you very, very shortly after that.
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The second way to engage with me
would this re Linkedin. I am
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very big Linkedin user. We do
post quite a lot of content articles linkedin
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and it's probably a solution that I'm
using on the daily basis. So if
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you want to email me, if
you want to connect with me, please
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go ahead and do it. I'd
be useful to just put a shot message
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as about the reason why. So
I can, I can, I can
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connect the dots together, but my
linkedin is actually my full French name,
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which is brilliant Mutier, and the
first name is a you are elie en
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so named M O t tieer.
That's how to find me. That's fantastic,
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and again, I ween. I
know that this show is actually going
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to be helping to feel some of
that linkedin content, so you, ever,
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will be able to find it there. Again, we've been talking to
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you a realien Montier. He is
the new host of the Bab Revenue Acceleration
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show, and that's actually going to
wrap it up for the introductory episode.
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Ray, you're going to be the
one taking over the reins for episode one
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and beyond. I think and I
know that this is going to add a
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ton of value to your listeners and
I, for one, am very excited
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to not only be a part of
producing the show but see it grow.
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So thank you again so much for
being here today and thanks to your just
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nothing you've been listening to be tob
revenue acceleration. To ensure that you never
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miss an episode, subscribe to the
show in your favorite podcast player. Thank
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you so much for listening. Until
next time,
