Latest Episodes
141: SDR & AE Alignment: Building Relationships for Sales Success
For any leader overseeing a sales team, alignment between the SDR and AE should be a primary objective. Strong alignment encourages collaboration, driving success...
140: B2B Marketing in a Recession: Strategies for Accelerating Growth
When businesses need to reduce their spending, marketing is often one of the first areas to be cut. This is, no doubt, because some...
139: The JOLT Effect: Helping High Performers Overcome Customer Indecision
There’s only one thing that is worse for salespeople than hearing 'no', and it’s 'I need to think about it’. Customer indecision is not...
138: Women in Sales: Seeing Success in the Industry
It’s no secret that the tech sales industry is predominantly male-dominated. Statistics indicate that only 25% of the sector's salespeople are women and only...
137: The Impact of the Economic Downturn on the Tech Industry
There has been tremendous growth in the technology sector in recent years - but is this all going to change? Tech has always been...
136: How to Leverage Buyer Job Movements to Win More Deals
When attempting to close more deals, it's common for business leaders to focus on making new connections and building brand awareness with prospective customers....